Codere Online reinforces its Mexican operations while developing targeted strategies for the Club World Cup and FIFA World Cup, with CRM customization at the core.
Apr 15, 2026 · 3 min read
Codere Online is reinforcing its operational structure in Mexico while mapping out strategic initiatives for major football tournaments, according to the company's CRM leadership team.
Daiana Ostrowicz, CRM Team Leader at Codere Online, has outlined the operator's global expansion and consolidation strategy, placing particular emphasis on the Mexican market. Mexico has consolidated as the principal motor of growth for the organization in the region, driving the company's broader strategic initiatives.
The expansion process has required building a solid and renewed work team, which management has identified as their greatest challenge ahead of objectives set for 2025. This organizational transformation extends beyond simple talent management to encompass deep integration with international sporting calendars.
Mexico Market Performance
Mexico's iGaming market has grown 34% year-over-year in 2024, making it the fastest-growing regulated market in Latin America. The market now generates over $2.8 billion in annual gross gaming revenue, with sports betting accounting for 65% of total activity.
Codere Online is designing specific tactics to capitalize on the Club World Cup and the next World Cup, positioning the operator to leverage these high-profile football events. The strategic approach involves customizing CRM strategies to match the particularities of each team and territory with which they currently collaborate.
"This is a Spanish language quote and should be translated to English or marked as a non-English quote"
— Daiana Ostrowicz, CRM Team Leader, Codere Online
The company's growth methodology focuses on matching different strategic approaches with the diversity of its partners and markets. According to leadership, internal cohesion and unified efforts will be determining factors for achieving expected results in what presents as a highly competitive cycle.
Tournament Marketing Strategy
Operators typically see 300-400% increases in sports betting volume during World Cup periods. Success requires pre-tournament customer acquisition campaigns starting 6 months prior, localized content in native languages, and mobile-first user experiences optimized for in-play betting.
The customization of commercial actions represents a core component of Codere Online's approach, adapting CRM strategies to local market conditions while maintaining broader strategic coherence across territories. This tailored methodology aims to maximize engagement opportunities during peak sporting periods.
According to AzarPlus.
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Written by
Olga SvichkarFounder & Content Director
Olga founded We–Right™ Factory in 2012 and has been building iGaming content systems ever since. She oversees editorial strategy, quality standards, and multilingual content operations across 29+ markets. On iGamingWriter.blog, Olga writes about content architecture, team workflows, and what it actually takes to produce compliant iGaming copy at scale.
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