LCKY Group has achieved a major milestone with the official inauguration of its Melilla office and the launch of LuckyCasino in the Spanish market, marking the beginning of the company's operations in Spain and strengthening its international expansion strategy.
Global Launch Strategy
The company approached this launch with a distinctive global and simultaneous focus, connecting all its teams across different offices in a unified corporate event. Beyond the operational deployment, LCKY Group emphasized the cultural and human component of the celebration through an internal dynamic where all offices participated simultaneously, sharing a common experience around the initiative.
The company highlights that this approach seeks to reinforce the sense of belonging within a multinational structure, avoiding differences between offices and fostering a more cohesive corporate culture.
Spanish Gaming Market Context
Spain operates under a regulated online gaming framework established in 2012, with the Dirección General de Ordenación del Juego (DGOJ) overseeing licensing. New operators must obtain specific licenses for different gaming verticals and comply with responsible gambling measures, including deposit limits and self-exclusion tools.
Melilla Officials Welcome Investment
Jesús Martínez, Director General of Technological Innovation in Melilla, emphasized the value of choosing the city as the entry point for the project in Spain.
“It is incredibly gratifying to see how such an ambitious project like Lucky Casino has chosen Melilla to begin its journey in Spain”
— Jesús Martínez, Director General of Technological Innovation in Melilla
He also highlighted the group's dimension and scope:
“It is even more inspiring to see how, from our city, a project of such magnitude and vision is being carried out within such an international and prestigious group”
— Jesús Martínez, Director General de Innovación tecnológica de Melilla
Strategic Corporate Culture Development
The LuckyCasino launch represents a strategy that combines business expansion with global corporate culture building, where the group seeks to ensure all employees feel like active participants in the same project regardless of their location.
According to AzarPlus.
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