The Betting and Gaming Council has unveiled a comprehensive five-point strategy to tackle the UK's expanding illegal gambling market, warning that unlicensed operators could capture more than £33 billion in wagers by 2028 if current trends continue unchecked.
The trade association's intervention comes as new projections from H2 Gambling Capital indicate illegal betting volumes will surge from £17 billion in 2025 to over £33 billion within three years. Should these forecasts materialise, approximately one in every five pounds wagered online in the UK would flow to unlicensed platforms.
Regulatory Framework Under Threat
According to the BGC, illegal operators pose multiple risks to the regulated market ecosystem. These platforms operate without the consumer protections mandated in licensed environments, avoid UK tax obligations, provide no funding to British sports, and expose users to heightened risks of fraud and financial crime.
“The black market is growing rapidly, becoming increasingly visible and attracting billions of pounds in bets from British consumers”
— Grainne Hurst, BGC Chief Executive
The association emphasises that unlicensed operators provide none of the protections required in the regulated sector, creating a direct threat to consumer welfare and market integrity.
£17 billion
Illegal betting volumes in 2025
£33 billion
Projected illegal wagers by 2028
1 in 5
Pounds wagered online flowing to unlicensed platforms
3 years
Timeframe for enforcement effectiveness measurement
Five-Point Enforcement Strategy
The BGC's framework targets multiple vectors through which illegal operators reach British consumers:
Advertising Controls: Social media platforms and digital networks would become liable for removing unlicensed gambling advertisements and content, closing a key promotional channel for black market operators.
Enhanced Regulatory Powers: The Gambling Commission would receive expanded authority to block illegal websites, remove unlicensed applications, and prevent these platforms from acquiring new customers through direct intervention.
Financial Circuit Disruption: Payment processors would face restrictions on handling transactions linked to illegal gambling platforms, severing the financial infrastructure supporting black market operations.
Service Provider Sanctions: Companies providing advertising, web hosting, payment processing, or other support services to unlicensed operators would face penalties, creating compliance pressure across the wider tech ecosystem.
Criminal Penalties: Strengthened sanctions would target individuals and entities operating, supporting, or profiting from illegal gambling activities directed at UK consumers.
Compliance Preparation
Consumer Protection Concerns
“They do not carry out safer gambling interventions, do not conduct identity verification, do not adequately check users' ages and do not offer complaint channels when problems arise”
— Grainne Hurst, BGC Chief Executive
Hurst described current projections as a wake-up call for all stakeholders involved in consumer protection, warning that if present trends persist, black market betting could exceed £33 billion within three years.
“Every customer pushed towards the black market loses all those protections”
— Grainne Hurst, BGC Chief Executive
Multi-Agency Response Required
The BGC frames illegal gambling as intersecting consumer protection, public health, and criminal justice concerns requiring coordinated response across government departments, regulators, law enforcement, technology companies, and financial service providers.
While acknowledging the recent establishment of the government's Black Market Taskforce, the association argues that more concrete and decisive measures are needed to translate policy commitments into enforcement action.
The trade body maintains that keeping consumers within regulated channels represents the most effective approach to ensuring access to responsible gambling tools, user protection systems, and effective oversight mechanisms. Similar regulatory enforcement patterns have emerged across Europe, where seven EU regulators unite against illegal gambling ads to coordinate cross-border action against unlicensed operators.
Strategic Implications for Licensed Operators
This enforcement push signals potential regulatory tightening that could reshape competitive dynamics in the UK market. Licensed operators may face increased compliance costs as authorities implement stronger anti-black market measures, though these same operators stand to benefit if enforcement successfully redirects consumer activity from illegal platforms.
The BGC's emphasis on cross-industry collaboration suggests upcoming regulatory changes may extend beyond traditional gambling oversight into broader technology and financial services regulation. Payment processors and social media platforms could find themselves subject to gambling-specific compliance requirements, potentially creating new barriers for illegal operators while establishing clearer operational boundaries for licensed businesses.
The three-year timeframe to 2028 provides a clear benchmark for measuring enforcement effectiveness, with the one-in-five online wager threshold representing a critical tipping point that could fundamentally alter the UK gambling landscape if reached. The approach mirrors strategies already implemented elsewhere, where Dutch regulator hits illegal operators with record €26.6M fine demonstrates the potential scale of financial penalties against unlicensed operations.




