Spanish gaming operator Emotiva is finalising preparations to open its first gaming salon in Andalucía, with a new establishment planned for Málaga that will mark the company's strategic entry into the southern Spanish region.
The new venue will be located at 50 Avenida de Velázquez in Málaga's Carretera de Cádiz district, representing Emotiva's first operational gaming salon in Andalucía. The Albacete-based company, which has operated in the gaming sector for more than half a century, currently operates approximately 120 establishments across multiple Spanish autonomous communities.
Geographic Expansion Strategy
Emotiva's existing network is primarily concentrated across Castilla-La Mancha, Comunidad Valenciana, Madrid, Extremadura and Murcia. The Málaga opening represents a significant geographic expansion into a region where the company previously had no operational presence.
The company has already initiated recruitment processes for various positions linked to the new salon, including customer service roles and establishment management positions. In published job listings, Emotiva emphasises that the opening forms part of a new growth phase in the city and aims to build a stable team from the project's inception.
“In the coming months we are opening our first gaming salons in Málaga”
— Emotiva recruitment materials
The company highlights its commitment to what it describes as:
“Talent, stability and internal promotion”
— Emotiva recruitment materials
Emotiva also emphasises professional development opportunities within a group that employs over 600 people across Spain.
Market Entry Timing
Strategic Market Entry
The Málaga salon opening confirms Emotiva's intention to continue expanding its establishment network into new autonomous communities, positioning the company for broader national coverage beyond its traditional operating regions.
This expansion follows broader trends in Spanish gaming sector growth, where established operators seek to expand their territorial presence across different autonomous communities.
