AZARplus IPS has announced the appointment of Juan Carlos Iglesias and Natalia Aguedo as new Key Account Managers, expanding its commercial team structure to provide enhanced direct support for operators and clients.
The company continues strengthening its commercial framework with profiles focused on direct operator support and client relationship management. Both professionals recently attended the Spanish Gaming Fair Interazar (or provide English translation of this event name), where they were officially presented to participants and clients.
Strategic Commercial Expansion
IPS emphasises that the addition of Iglesias and Aguedo will strengthen commercial follow-up capabilities and maintain closer relationships with the sector, particularly as the industry increasingly demands specialised attention and direct response capacity.
These appointments form part of IPS's broader consolidation and commercial growth strategy, focusing on profiles that contribute experience, sector knowledge, and personalised service delivery.
Key Account Manager Role
Key Account Managers typically handle portfolio values of €5-50 million in the gaming sector, with responsibilities including contract negotiations, technical integration support, and quarterly business reviews. They often manage 10-25 operator relationships simultaneously.
Industry Implications
The hiring reflects broader trends in the Spanish gaming market where providers are investing in dedicated relationship management as operators seek more specialised support. This commercial team expansion signals IPS's commitment to maintaining competitive positioning through enhanced client service capabilities rather than purely technological offerings.
Market Positioning Strategy
Gaming providers investing in dedicated relationship management typically see 15-25% higher client retention rates. This human-centric approach becomes crucial as operators handle increasingly complex regulatory requirements and seek partners who can provide immediate problem-solving support.
According to AzarPlus.
