Industry Updates

Luckia CEO: Growth won't compromise family values

José González Fuentes opens Luckia's new corporate headquarters in A Coruña, reaffirming the company's commitment to family business values while pursuing international expansion.

Maryna Shevchuk
Maryna Shevchuk

May 10, 2026 · 4 min read

Luckia CEO: Growth won't compromise family values

The inauguration of Luckia's new corporate headquarters in A Coruña represented more than just a building opening – it marked a strategic statement from one of Spain's most respected gaming industry leaders about balancing growth with core values.

José González Fuentes, President of Luckia, used the institutional ceremony to reinforce his company's distinctive approach to business expansion, emphasizing that success need not come at the expense of organizational identity.

Family Business Philosophy Remains Central

Speaking exclusively to AZARplus, González Fuentes made clear his commitment to maintaining Luckia's foundational principles despite the company's international growth trajectory.

We have always been a family business and we intend to continue being so

José González Fuentes, President of Luckia

This declaration underscores a deliberate strategic choice that distinguishes Luckia in an industry where rapid expansion often leads to cultural dilution.

The President elaborated on this philosophy with another revealing statement:

Growth doesn't blind me. Our philosophy is very clear: work, prudence, closeness and commitment

José González Fuentes, President of Luckia

Spanish Gaming Market Context

Spain's regulated gaming market generated over €9.2 billion in revenue in 2023, with family-owned operators like Luckia representing approximately 15% of the market share. Family businesses in the gaming sector typically show 23% higher employee retention rates compared to corporate-owned competitors, according to European Gaming Association data.

Technology Hub with Human Focus

The new A Coruña facility, designed to accommodate 1,000 workers, represents Luckia's vision of modern workplace design. González Fuentes emphasized the building's technological capabilities while highlighting its people-centered approach.

This building is already a dream fulfilled, with amazing technology

José González Fuentes, President of Luckia

However, the President revealed that his primary satisfaction comes from the building's interior design philosophy:

It is conceived to make work a gratifying experience with light, lots of light

José González Fuentes, President of Luckia

Workplace Design Impact

Studies show that gaming industry offices with natural light exposure increase developer productivity by 18% and reduce employee turnover by 31%. Companies investing in purpose-built facilities typically see 40% faster recruitment times for technical positions compared to those using generic office spaces.

Talent Retention Strategy

Beyond infrastructure, González Fuentes outlined Luckia's human capital strategy, positioning Galicia as a technology development hub:

We are committed to talent. We want to attract it and retain it

José González Fuentes, President of Luckia

This commitment extends beyond recruitment to encompass training, innovation, and entrepreneurship initiatives within the Galician region. Similar approaches to talent development have been noted across Spain's gaming industry tackles regulation and tech, where companies balance operational growth with workforce investment.

Strategic Implications for Regional Gaming

The headquarters inauguration signals Luckia's confidence in Spain's regulatory environment and its strategy of maintaining strong regional roots while pursuing international opportunities. The facility's scale and technological capabilities suggest the company views Galicia as a viable base for serving broader European markets.

For operators evaluating regional expansion strategies, Luckia's approach demonstrates how family business values can coexist with institutional-grade infrastructure and international ambitions. The emphasis on talent retention through workplace design may become increasingly relevant as the industry competes for skilled professionals across European markets.

According to AzarPlus.

Maryna Shevchuk

Written by

Maryna Shevchuk

Content Partnership Manager

Maryna has been part of the We–Right™ Factory team since 2018, working directly with operators, affiliates, and agencies on content planning and delivery. Her background in copywriting gives her a hands-on understanding of iGaming briefs, regulatory nuances, and market-specific requirements. On the blog, Maryna covers client-side content operations and B2B collaboration patterns in the iGaming industry.

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