Melilla is preparing to make a significant statement at Spain's leading gaming industry event, deploying a comprehensive delegation to Interazar on April 28-29 that underscores the autonomous city's strategic commitment to the sector.
The delegation, operating under the Melilla Digital Hub technological brand, represents one of the most robust institutional presences the city has assembled for the Spanish Gaming Fair. This multi-disciplinary approach signals Melilla's determination to consolidate its position as a competitive environment for gaming industry development.
Strategic Vision Behind the Participation
Jesús Martínez, Director General of Innovation and Technology, has articulated the city's enthusiasm for the upcoming event, describing Melilla as attending the fair feeling "==very excited==". He characterizes Interazar as a "reference point in the national territory" where key players in an industry "so important for Melilla's technological ecosystem" converge.
“What better place than Interazar, where we have been participating for so many years and where we are so well received in each edition”
— Jesús Martínez, Director General of Innovation and Technology
The director emphasized Melilla's "==unbeatable==" economic and fiscal regime within the national and European context, highlighting the comprehensive institutional support and tools that position the city as particularly attractive for sector development.
Melilla's Gaming Industry Advantages
Melilla operates under Spain's special tax regime similar to the Canary Islands, offering significantly reduced corporate tax rates of 10-15% compared to mainland Spain's 25%. The autonomous city also benefits from EU membership while maintaining competitive operational costs, making it an attractive jurisdiction for online gaming operators seeking European market access.
Comprehensive Team Composition
The delegation reflects Melilla's serious approach to industry engagement, incorporating technical, legal, and communication expertise. Eva Arrieta and Emilia González from the General Directorate of Technological Innovation will anchor the technical representation, while specialized tax lawyers from Loyra provide legal expertise.
The communication strategy will be managed by the iMelilla Digital Hub team, including Borja Tapia-Ruano, Sandra Liarte, Luisma Rincón, and Venancio Mateo, ensuring comprehensive outreach and relationship-building capabilities.
Building Industry Relationships
Martínez emphasized the value of Interazar as a networking platform for strengthening existing relationships with companies and professionals who have maintained consolidated connections with Melilla over recent years. The participation strategy focuses on projecting the city's competitive strengths while exploring new collaboration opportunities.
Strategic Positioning for Growth
This year's participation represents a clear declaration of intent, aimed at increasing visibility, attracting talent and companies, and establishing Melilla as one of Spain's emerging poles for online gaming and innovation. The comprehensive delegation structure demonstrates institutional commitment to systematic industry engagement rather than merely ceremonial presence.
The investment in multi-disciplinary representation suggests Melilla recognizes the complexity of modern gaming industry relationships, requiring technical understanding, regulatory expertise, and strategic communication to maximize opportunities in Spain's evolving digital entertainment landscape.
According to AzarPlus.
