The Sustainable Gaming Platform has brought the human perspective to the forefront of Spain's gaming industry dialogue at the XIII ANESAR Congress, challenging conventional narratives about land-based gaming patrons.
Cristina García, spokesperson for the platform, participated in a roundtable discussion titled Remove the Spanish phrase or translate the title: "The Human Factor: Building a Quality Experience", which examined the viewpoints of both customers and gaming venue employees – perspectives often absent from public sector discussions.
Challenging Social Perceptions
García's presentation revisited findings from a comprehensive 2022 study conducted by the Plataforma para el Juego Sostenible and Club de Convergentes, executed by polling consultancy GAD3. The research analyzed in-person player experience in Spain, examining habits, motivations, and perceptions of gaming environments alongside responsible gaming considerations.
A key revelation highlighted how players perceive themselves versus public perception. Many land-based gaming users advocate for a more accurate representation of their leisure habits, describing their relationship with gaming as:
“Free, controlled and healthy”
— Study participants
The study also identified areas for improvement and various challenges related to responsible gaming practices.
Study Methodology
The 2022 research was conducted through a collaboration between Plataforma para el Juego Sostenible and Club de Convergentes, with polling consultancy GAD3 executing the fieldwork. The study employed in-person interviews to capture authentic player experiences rather than relying on external observations or assumptions about gaming behavior.
Strategic Industry Focus
The congress, themed "Positive Gaming", provided a platform for examining quality customer experience in Spanish gaming venues. The roundtable specifically addressed social perception gaps affecting the industry's stakeholder relationships.
The platform expressed gratitude to ANESAR for the invitation to participate in the thirteenth edition of the congress, particularly appreciating the prominence given to the "Human Factor" within strategic debates about the future of Spanish gaming venues.
Industry Implications
This focus on player perspective represents a significant shift in Spanish gaming discourse. By centering actual user experiences rather than external assumptions, the industry may develop more effective responsible gaming frameworks and improve public perception through evidence-based narratives.
The emphasis on employee perspectives alongside customer views suggests a comprehensive approach to venue operation standards, potentially influencing regulatory discussions and operational best practices across Spain's land-based gaming sector.
According to AzarPlus.
