Global casino entertainment leader Zitro has installed its FANTASY cabinet in Colombia for the first time, marking a significant expansion milestone in the Latin American gaming market. The debut took place at Casino San Remo, operated by Sociedad Promotora Turística de Medellín.
Market Entry Strategy
The FANTASY cabinet installation represents another step in Zitro's strategic expansion across Latin America. Colombia has emerged as a key market where the company has established a solid presence in recent years, and this launch reinforces its commitment to delivering innovative, high-performance products to regional operators and players.
The FANTASY cabinet comes equipped with the exclusive Lion Falls title, designed specifically for this premium gaming platform. The combination aims to provide operators with proven performance backed by advanced multimedia capabilities.
Industry Response
“FANTASY has established itself as one of Zitro's most advanced cabinets thanks to its spectacular graphics and cutting-edge multimedia resources. The offering is completed with Lion Falls, an exclusive title for the cabinet that stands out for its proven performance and the great reception it has had in the industry.”
— Iván Gómez, Sales Manager, Zitro Colombia
The operator expressed confidence in the new installation's potential impact on their gaming floor performance.
“Adding FANTASY to our offering responds to our commitment to always offer first-level entertainment on the floor. The results are being very positive and having the backing of a leading provider like Zitro gives us full confidence that it will be another new success among our clients.”
— Nilson Bustamante, Manager, Sociedad Promotora Turística de Medellín
Market Entry Timing
Zitro's choice to debut FANTASY at Casino San Remo demonstrates the strategic importance of selecting established operators with strong local market presence for initial product launches. This approach provides immediate credibility and performance data for subsequent installations.
Regional Expansion Plans
Zitro's regional leadership outlined broader ambitions for the Colombian market beyond this initial installation.
“The arrival of FANTASY in Colombia represents a new milestone for Zitro in the region. We are delighted to bring our premium cabinet to a new country and convinced that it will be a success among Colombian players. We thank Sociedad Promotora Turística de Medellín for the trust placed in Zitro to carry out this launch. Very soon we will see new FANTASY installations in Colombia.”
— Alejandra Burato, Regional Director for Latin America, Zitro
Market Implications
This Colombian debut signals Zitro's confidence in regulated Latin American markets and its strategy of partnering with established local operators for market entry. The FANTASY cabinet's multimedia capabilities and exclusive content approach reflects broader industry trends toward premium gaming experiences in emerging markets.
The success of this initial deployment could influence other Colombian operators' equipment acquisition strategies, particularly given Sociedad Promotora Turística de Medellín's positive early assessment and Zitro's plans for additional installations.
