EveryMatrix has successfully launched its comprehensive platform technology with Betsson Africa in Cameroon, marking another tier-1 regulated market expansion.
May 7, 2026 · 4 min read
EveryMatrix has completed a comprehensive platform integration with Betsson Africa in Cameroon, delivering a full turnkey casino and sports solution following a competitive tender process.
The Malta-based technology provider was selected to supply Betsson Africa with a complete suite of bespoke turnkey platform technologies spanning front-end development, casino, sports, player account management, payments and affiliate management. These integrated components are designed to support scalable and compliant operations for tier-1 regulated iGaming operators.
EveryMatrix has experienced a record year for new, tier-1 regulated business. The company's transformative platform solutions are increasingly being chosen by major global brands and lotteries across Africa and other markets to address complex operational challenges and drive business growth.
The provider's bespoke solutions include dedicated teams for every tier-1 go-to-market project, offering platform technology with scalability as volumes grow, 'always-on' reliability, flexible integration capabilities, and future-proof architecture that eliminates legacy issues through continual platform evolution.
"Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent."
— Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix
"Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops."
— Ebbe Groes, Group Co-CEO & Co-founder, EveryMatrix
Turnkey Platform Components
A complete turnkey iGaming solution typically includes 8-12 core components beyond those mentioned: risk management systems, customer support tools, marketing automation, loyalty programs, responsible gambling features, and multi-currency wallets. Integration timelines for full turnkey deployments usually range from 3-6 months depending on regulatory requirements and customization needs.
The Cameroon launch represents a measured expansion strategy for Betsson Group. This selective approach aligns with broader industry trends, as EveryMatrix's consultative approach drives partnership growth has demonstrated across regulated markets.
"This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout."
— Rony Richa, Commercial Director, Betsson Group
This partnership underscores the growing demand for comprehensive turnkey solutions in emerging African markets. As regulatory frameworks mature across the continent, operators are seeking proven technology partners capable of delivering compliant, scalable platforms that can adapt to local requirements while maintaining international standards.
The successful Cameroon integration positions both companies for potential expansion into additional African jurisdictions as regulatory opportunities develop. EveryMatrix has demonstrated similar success in multiple markets, including its partnership with Pentasia to tackle iGaming hiring challenges facing the industry.
According to EveryMatrix.
Written by
Viktoriia KononovaContent Partnership Manager
Viktoriia has been with We–Right™ Factory since 2022, managing content partnerships across regulated iGaming markets. With a copywriting background, she understands both the creative and compliance sides of iGaming content production. On the blog, Viktoriia writes about responsible gambling content, regulatory alignment, and practical challenges of producing content for multiple jurisdictions.
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