EveryMatrix has successfully deployed its platform technology with Betsson Africa in Cameroon following completion of a comprehensive turnkey casino and sports integration. The technology provider was selected through a competitive tender process to deliver bespoke platform solutions across multiple operational areas.
Comprehensive Platform Integration
The deployment encompasses front-end development alongside core platform capabilities spanning casino, sports, player account management, payments and affiliate management. These integrated elements are designed to support scalable and compliant operations for tier-1 regulated iGaming operators and lottery brands.
EveryMatrix reports experiencing a record year for new, tier-1 regulated business, with its transformative platform solutions increasingly chosen by major global brands and lotteries across Africa and beyond. The provider's bespoke solutions feature dedicated teams for every tier-1 go-to-market project, offering scalability, reliability, flexible integration capabilities, and protection against legacy technology issues through continuous platform evolution.
"Delivering a full turnkey platform solution for Betsson Africa reflects the strength and maturity of our technology and delivery capabilities in regulated environments, while reinforcing our commitment to the continent. Our focus is on supporting a stable and compliant launch in Cameroon and working closely with the Betsson team as the operation develops."
— Ebbe Groes, Group Co-CEO & Co-founder EveryMatrix
"This launch reflects a pragmatic approach by Betsson as we explore selected regulated markets. EveryMatrix was chosen for its proven technology, regulatory experience, and capability to support a structured and controlled rollout."
— Rony Richa, Commercial Director at Betsson Group
Market Entry Strategy
The Cameroon launch represents Betsson Group's strategic approach to exploring selected regulated markets across Africa, prioritising proven technology partners with established regulatory expertise. The EveryMatrix platform's consultative approach has enabled successful partnerships with major operators seeking reliable market entry solutions.
