Dublin-based Fitzwilliam Sports has successfully transitioned its mass market product FitzBet to digital betting for the first time, launching a comprehensive online sports and casino operation across the UK and Ireland through a partnership with technology provider EveryMatrix.
The move represents a significant digital transformation for the Irish bookmaker, which previously operated through established telebetting services. FitzBet, run by prominent Irish racehorse owner Paul Byrne, has now expanded its reach through EveryMatrix's complete turnkey infrastructure, combining sports betting and casino offerings with full operational support.
Complete Technology Integration
EveryMatrix has delivered its comprehensive suite of solutions to power FitzBet's digital expansion, including proprietary player account management, payments processing, bonusing systems, and affiliate management platforms. The tier-1 provider has also furnished full operational support through its in-house managed services division.
The partnership enables the private high-net-worth bookmaker to maintain its reputation for premium customer service while scaling operations across both jurisdictions through a compliant and scalable technical framework. FitzBet's transition comes as EveryMatrix continues expanding its UK presence following strategic acquisitions and product launches.
"It's a privilege to support FitzBet as they launch online for the first time. They've placed their trust in us and our technology to grow their digital revenues and we're proud to provide the advanced platform technology, tools, and services to help them further expand in both Ireland and the UK."
— Ebbe Groes, Group Co-CEO and Co-Founder, EveryMatrix
"This is a significant step for us. Thanks to EveryMatrix, we have the technology and support we need to take our service online and to continue delivering the trusted, high-quality experience our clients are accustomed to. We are excited for what's ahead."
— Paul Byrne, Director at FitzBet
Turnkey Solutions Explained
Turnkey iGaming solutions typically include backend infrastructure, frontend platforms, licensing support, and third-party integrations. This comprehensive approach allows operators to launch within 3-6 months versus 12-18 months for custom development, with initial setup costs ranging from €50,000 to €500,000 depending on market scope and feature complexity.
Strategic Market Positioning
The launch follows EveryMatrix's acquisition of FSB Technology in 2024 and the introduction of its proprietary horse racing product in 2025, strengthening its position in the UK market. The provider operates with more than 1,500 employees across 16 offices in 16 countries, serving 300+ customers worldwide including operators in the regulated US market.
EveryMatrix holds memberships in the World Lottery Association (WLA), European Lotteries Association, CIBELAE, and NASPL. In September 2023, it became the first iGaming supplier to receive WLA Safer Gambling Certification.
FitzBet requires a UK Gambling Commission license for UK operations and must comply with Irish Revenue Commissioners' regulations for Ireland. Both jurisdictions have strict technical standards for platform security and responsible gambling measures.
Telebetting involves placing bets via telephone with human operators, limiting scalability and operating hours. Digital platforms offer 24/7 automated betting, real-time odds updates, live streaming, and comprehensive account management tools that significantly expand market reach.
This certification demonstrates compliance with international responsible gambling standards, enhancing regulatory approval prospects and player trust. It covers areas like deposit limits, self-exclusion tools, and problem gambling identification systems that are increasingly required by regulators.
According to EveryMatrix.
