EveryMatrix has secured a landmark omnichannel turnkey platform agreement with Cashpoint, Denmark's leading retail and online sports operator and part of the Merkur Group. The comprehensive deal will see EveryMatrix technology power operations across more than 1,000 sports betting terminals located within 230+ shops nationwide.
The partnership extends beyond retail operations, with EveryMatrix delivering its online sportsbook platform and launching Cashpoint's first online casino offering in the second half of 2026. Following platform migration completion, Cashpoint will rebrand to Merkur Bets.
Second Danish Breakthrough
This marks EveryMatrix's second significant Denmark-based turnkey agreement within two months, following Danske Spil selecting the company to power its casino and bingo offerings. The momentum demonstrates EveryMatrix's growing penetration in the Danish regulated market.
Cashpoint represents one of Western Europe's biggest betting and gaming brands, maintaining leading positions across Germany, Austria, Belgium, and Denmark. The operator began searching for a new technology partner in early 2025, seeking a modern omnichannel solution capable of integrating online casino operations.
Omnichannel Integration Scale
The Cashpoint deployment represents one of Europe's largest retail-to-digital integrations, connecting over 1,000 physical terminals across 230+ locations with a unified online platform. This scope demonstrates the technical complexity required for operators seeking seamless cross-channel customer experiences in regulated markets.
Platform Migration Timeline
The migration from Cashpoint's current in-house solution to EveryMatrix's turnkey platform is scheduled to launch in time for the new football season, ensuring minimal disruption during peak betting periods.
"The Cashpoint and Merkur brands are some of the most instantly recognisable brands not only in Denmark, but across Europe. To partner with the team to deliver a project of this magnitude is both a privilege and yet another sign that more and more tier-1 operators and lotteries are turning to and placing their trust in EveryMatrix technology."
— Ebbe Groes, Group Co-CEO & Co-Founder, EveryMatrix
"This year, Merkur Bets will take another big step forward and take its already successful business in Denmark to a new level by switching to EveryMatrix technology and rebranding to Merkur Bets. In EveryMatrix, we have found the ideal partner to provide us with a powerful technological foundation for our continued growth."
— Mathias Dahms, Managing Director Sportsbetting at Merkur Group
Strategic Market Positioning
The Cashpoint agreement reinforces EveryMatrix's ability to secure tier-1 operators seeking comprehensive omnichannel solutions. For operators evaluating similar migrations, the timeline and scope of this deployment will serve as a crucial benchmark for large-scale platform transitions in regulated European markets.
