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Chief Revenue Officer Mark Maislish reflects on Pragmatic Play's record-breaking 2025, highlighting 39 industry awards and major expansion milestones.
Mar 2, 2026 · 8 min read
Pragmatic Play has capped off what Chief Revenue Officer Mark Maislish describes as a "record year" in 2025, with the provider securing 39 industry awards while expanding its global footprint across multiple product verticals. In an exclusive interview with iGaming Express, Maislish outlined the company's key achievements and strategic priorities heading into 2026.
The provider's accolades for 2025 included prestigious wins for Casino Content Supplier and Slot Supplier at the EGR B2B Awards, among 39 total industry recognitions. When asked about the significance of these awards, Maislish emphasized their reflection of team dedication across highly competitive markets.
"It's hard to choose a favourite! But in all honesty, we never take industry accolades for granted – each one recognises the hard work and dedication of all our teams in creating and delivering high-quality products and service in an extremely competitive market."
— Mark Maislish, Chief Revenue Officer, Pragmatic Play
The live casino vertical emerged as a particular highlight for award recognition, with Maislish expressing confidence that the product strength and development roadmap position the company for continued success in upcoming awards seasons.
39
Industry Awards Won in 2025
100+
Network Games Released in 2025
55+
Localised Live Tables Launched
8
Slot Releases Per Month
Pragmatic Play released over 100 network games throughout 2025, with standout slot performances from Gates of Olympus Super Scatter, Sweet Rush Bonanza, and Fortune of Olympus. Gates of Olympus Super Scatter claimed the distinction of top-performing slot game globally by year-end, while Fortune of Olympus demonstrated strong market traction following its December launch.
When questioned about maintaining quality across approximately eight slot releases per month, Maislish highlighted the importance of structured development processes and market feedback integration.
"Keeping quality high while producing a lot of games comes down to having the right teams, processes, and focus. Our creative and technical teams work closely on new ideas, and every game goes through careful testing and review."
— Mark Maislish, Chief Revenue Officer, Pragmatic Play
The executive noted that operator and player feedback continues to drive game improvements, with slots remaining the foundational business vertical for the group.
| Game Title | Performance | Launch Period |
|---|---|---|
| Gates of Olympus Super Scatter | Top-performing slot globally | 2025 |
| Sweet Rush Bonanza | Standout performance | 2025 |
| Fortune of Olympus | Strong market traction | December 2025 |
Quality Control at Scale
Pragmatic Play maintains high quality standards while releasing approximately 8 slot games per month through structured development processes, careful testing and review procedures, and continuous integration of operator and player feedback into game improvements.
The live casino division achieved significant expansion milestones in 2025, launching new studios in Serbia and Colombia while rolling out more than 55 localised tables. New game show launches included Fortune Roulette, Money Time, and Mega Roulette 3000, complementing the provider's deepened focus on customisation through its Smart Studio offering.
The multi-product approach gained traction with new live poker titles and the introduction of arcade games, reflecting Pragmatic Play's broader portfolio diversification strategy across regulated markets.
Smart Studio Customisation
The Smart Studio offering allows operators to create localised gaming experiences through customised live casino tables. This technology supports Pragmatic Play's multi-product strategy and helps operators meet specific market demands across different regulated jurisdictions.
Despite representing a smaller portion of the overall group, the sportsbook vertical achieved notable progress in 2025, including full certification to provide sportsbook products to operators in Brazil. Gareth Crook leads the sports team, which Maislish described as preparing for "another busy and exciting year."
The Brazil market represents a strategic priority given regulatory developments across Latin America and the country's football culture, particularly with World Cup year dynamics anticipated to drive engagement.
"What differentiates Pragmatic Play Sports is the depth and quality of its data offering. The platform integrates official data from rights holders across multiple sports, supported by strong analytical capabilities and a high level of service for our partners."
— Mark Maislish, Chief Revenue Officer, Pragmatic Play
Pragmatic Play made the strategic decision to withdraw from the US sweepstakes market, citing regulatory complexity and evolving compliance requirements. Maislish characterised the decision as considered and strategic, prioritising resource allocation toward markets offering sustainable scaling opportunities.
The executive maintained that the US represents future opportunity while acknowledging current regulatory challenges that complicate confident market participation.
Market Selection Strategy
Pragmatic Play's withdrawal from the US sweepstakes market demonstrates a strategic approach to resource allocation, prioritising markets with clear regulatory frameworks and sustainable scaling opportunities over complex compliance environments.
Looking ahead to 2026, Pragmatic Play plans to continue premium title releases, including Jelly Express scheduled for March launch. A standout development involves Gates of Olympus Roulette, bringing the popular slot franchise into live casino for the first time.
New studio environments will debut starting with Flow, designed to provide a fresh visual approach to Blackjack gameplay. Live casino expansion plans include two additional studio openings and increased presence across key regulated markets.
When asked about lessons learned from 2025, Maislish offered a philosophical perspective on industry navigation.
"2025, like every other year, reinforced that while the industry will always bring twists and turns, staying focused on what we can control and influence – innovation, quality, and hard work – is what ultimately drives success."
— Mark Maislish, Chief Revenue Officer, Pragmatic Play
Cross-Vertical Innovation
Gates of Olympus Roulette represents an innovative approach to franchise expansion, bringing popular slot themes into live casino environments. This cross-vertical strategy maximises the value of successful IP across multiple product categories.
The interview, conducted by Tomasz Jagodziński from iGaming Express, revealed Pragmatic Play's commitment to maintaining high operational standards while pursuing aggressive expansion across multiple product verticals. Despite celebrating record performance, Maislish emphasised the company's philosophy of continuous improvement rather than complacency.
"We're proud of what we achieved, but we never see any year as 'complete.' At Pragmatic Play, we hold ourselves to high standards, so we're constantly challenging ourselves on how we can do things better, move faster, go further, for example with localisation, or innovation across all our product verticals."
— Mark Maislish, Chief Revenue Officer, Pragmatic Play
The provider's multi-product strategy appears designed to capitalise on regulatory openings across Latin American markets while maintaining strong performance in established European jurisdictions. Live casino customisation capabilities through Smart Studio offering represent a key differentiator as operators seek localised gaming experiences.
Pragmatic Play's 2025 performance demonstrates the effectiveness of balancing high-volume content production with strategic market expansion. The combination of award recognition, studio launches, and regulatory achievements positions the company for continued growth across diversified product portfolios.
The provider's approach to US market withdrawal while pursuing Brazil certification illustrates selective market strategy based on regulatory clarity and operational confidence. This calculated approach to market participation reflects broader industry trends toward compliance-focused expansion rather than opportunistic market entry.
With live casino positioned for major growth in 2026 and established slot franchises expanding into new verticals, Pragmatic Play's strategic positioning suggests continued market leadership across multiple product categories. The company's emphasis on innovation, quality control, and market responsiveness provides a foundation for sustained competitive advantage in an increasingly crowded marketplace.
Pragmatic Play won 39 industry awards including prestigious Casino Content Supplier and Slot Supplier awards at the EGR B2B Awards. The company also released over 100 network games and expanded live casino operations with new studios in Serbia and Colombia.
The company made a strategic decision to withdraw due to regulatory complexity and evolving compliance requirements. This allowed them to focus resources on markets offering clearer regulatory frameworks and more sustainable scaling opportunities.
According to [CRO Mark Maislish, the platform's strength lies in the depth and quality of its data offering. It integrates official data from rights holders across multiple sports, supported by strong analytical capabilities and high-level service for partners](https://www.pragmaticplay.com/en/news/mark-maislish-looks-back-at-an-incredible-2025/).
The company relies on structured development processes with close collaboration between creative and technical teams. Every game undergoes careful testing and review, with continuous integration of operator and player feedback driving improvements.
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