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Pragmatic Play Debuts Chicken+ Arcade Game With 3M Multiplier

Pragmatic Play's new Chicken+ arcade game offers retro gameplay with configurable risk levels and maximum wins up to 3,000,000x multiplier.

Maryna Shevchuk
Maryna Shevchuk

Apr 1, 2026 · 3 min read

Updated May 12, 2026

Pragmatic Play Debuts Chicken+ Arcade Game With 3M Multiplier

Pragmatic Play has strengthened its arcade gaming division with the release of Chicken+, a highway-crossing game that combines nostalgic aesthetics with substantial win multipliers reaching 3,000,000x in its highest volatility setting.

The 8-bit-inspired title challenges players to navigate a chicken across traffic-filled lanes while building win multipliers with each successful crossing. Players retain control over when to cash out or continue advancing, though any collision results in total loss of accumulated winnings.

Risk Configuration Framework

Chicken+ implements four distinct risk levels – Easy, Mid, Hard and Daredevil – each adjusting lane count and volatility parameters. Easy mode caps maximum wins at 24x across more lanes, while Daredevil mode reduces available lanes but elevates win potential to 3,000,000x.

The interface displays real-time win calculations and percentage probabilities for reaching subsequent lanes, enabling informed decision-making throughout gameplay sessions.

3,000,000x

Maximum Win Multiplier (Daredevil Mode)

24x

Maximum Win Multiplier (Easy Mode)

4

Risk Levels Available

Portfolio Expansion Strategy

The launch extends Pragmatic Play's arcade collection alongside Plinko+, Spire+ and Mines+. This diversification supports operator demand for quick-play alternatives to traditional slot formats.

"Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play's diverse arcade portfolio inviting players to test their nerve and cross the road."

— Sharon McHugh, Director of Public Relations at Pragmatic Play

Pragmatic Play's Arcade Collection

The Chicken+ launch joins Pragmatic Play's growing arcade portfolio including Plinko+, Spire+ and Mines+, targeting operator demand for quick-play alternatives to traditional slot formats.

Development Pipeline

Pragmatic Play maintains production of up to eight new slot titles monthly while expanding its Live Casino, Bingo and Virtual Sports offerings through unified API integration.

Production Capacity

Pragmatic Play maintains an aggressive development schedule, producing up to eight new slot titles monthly while simultaneously expanding Live Casino, Bingo and Virtual Sports offerings through unified API integration.

Market Positioning

The arcade segment addresses operator requirements for accessible, session-based gaming that complements traditional casino verticals. Chicken+'s combination of skill-based timing and chance-driven outcomes positions it within the growing instant-win category that appeals to both casual and engaged player segments.

The arcade segment addresses operator requirements for accessible, session-based gaming that complements traditional casino verticals while appealing to both casual and engaged player segments.

According to Pragmatic Play.

Maryna Shevchuk

Written by

Maryna Shevchuk

Content Partnership Manager

Maryna has been part of the We–Right™ Factory team since 2018, working directly with operators, affiliates, and agencies on content planning and delivery. Her background in copywriting gives her a hands-on understanding of iGaming briefs, regulatory nuances, and market-specific requirements. On the blog, Maryna covers client-side content operations and B2B collaboration patterns in the iGaming industry.

iGaming content partnershipsB2B content operationsaffiliate content managementregulatory content requirements
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