Pragmatic Play has secured a strategic partnership with platform provider Black Label to strengthen its foothold in the regulated Latin American gaming market through a comprehensive multi-product integration deal.
The agreement enables regulated operators across Latin America to access Pragmatic Play's premium portfolio through Black Label's platform, including slots, Live Casino, and Virtual Sports offerings. Popular titles now available to Black Label partners include multi-award-winning slots Gates of Olympus and Sugar Rush, alongside crash games High Flyer and Spaceman.
Platform Synergy for Regional Growth
Black Label operates as a 360-degree online gaming experience, functioning as an end-to-end integration platform designed specifically for launching and scaling online casinos. The platform caters directly to Latin American players with Spanish-language support and locally aligned solutions for one of the industry's fastest-growing regulated markets.
"Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further boost its reach across the continent. Combining Pragmatic Play's award-winning content with Black Label's locally aligned platform to support operators and players across the region is another positive step in the region, and one that further cements Pragmatic Play's status in the region."
— Victor Arias, VP of Latin America at ARRISE
ARRISE, a global iGaming software and services leader, serves as a key partner to Pragmatic Play in the region.
Latin American Gaming Market Context
The Latin American regulated gaming market is experiencing unprecedented growth, with countries like Colombia, Argentina, and Mexico leading regulatory frameworks. The region's mobile-first gaming culture and growing internet penetration rates of over 70% in major markets make it particularly attractive for online casino operators seeking expansion beyond saturated European markets.
Content Portfolio Integration
The partnership provides Black Label operators with access to Pragmatic Play's expanding content library. The provider currently develops up to eight new slot titles each month while maintaining its multi-product portfolio that includes Live Casino, Bingo and Virtual Sports games, all accessible via a single API.
"Pragmatic Play is a globally respected supplier, and integrating its multi-product portfolio is a major milestone for Black Label. Our platform is built specifically for the needs of Latin American operators and adding Pragmatic Play's high-performing content further strengthens the value we deliver to our partners."
— Roberto González, general manager at Black Label
Strategic Market Positioning
This partnership reflects the broader consolidation trend within Latin America's regulated gaming landscape, where established content providers are securing platform partnerships to scale distribution efficiently. The deal positions both companies to capitalise on regulatory momentum across key LatAm jurisdictions while providing operators with streamlined access to proven gaming content through localised technical infrastructure.
According to Pragmatic Play.
