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BlogProvider UpdatesPragmatic Play Headlines GAT Expo with Jelly Express Preview
Provider Updates

Pragmatic Play Headlines GAT Expo with Jelly Express Preview

Pragmatic Play takes Diamond Sponsorship at GAT Expo Cartagena, previewing upcoming Jelly Express slot to 3,000 attendees while showcasing its complete product range.

Maryna Shevchuk
Maryna Shevchuk

Mar 18, 2026 · 3 min read

Updated Apr 28, 2026

Pragmatic Play Headlines GAT Expo with Jelly Express Preview

Pragmatic Play is cementing its Latin American presence as Diamond Sponsor of GAT Expo Cartagena, marking the supplier's third regional trade show appearance this month. The event runs from March 24th-26th at Centro de Convenciones Las Americas in Cartagena.

Strategic Regional Positioning

The three-day expo expects over 3,000 delegates to explore comprehensive exhibition spaces and speaker programming. Pragmatic Play will occupy Stand A29, displaying its multi-product portfolio spanning slots, live casino, virtual sports, sportsbook and arcade offerings.

Central to the company's exhibition strategy is an exclusive preview of Jelly Express, the supplier's upcoming mega release scheduled for 30th March launch. This early showcase provides attendees with first access to the anticipated title ahead of its market debut.

GAT Expo Cartagena Details

The three-day expo runs from March 24th-26th at Centro de Convenciones Las Americas in Cartagena, expecting over 3,000 delegates. Pragmatic Play will showcase its complete portfolio at Stand A29, including an exclusive preview of Jelly Express ahead of its March 30th launch.

Executive Perspectives

Regional leadership emphasized the strategic importance of GAT Expo within Latin America's evolving regulatory landscape.

"GAT Cartagena is a fantastic event in one of LatAm's most vibrant regulated markets that has quickly established itself as a must-attend in the region."

— Pragmatic Play

"With Pragmatic Play's complete product offering on show, and an early glimpse at Jelly Express for attendees, it should be a really exciting show, and we look forward to welcoming the event to the Pragmatic Play stand."

— Victor Arias, VP of Latin America at ARRISE powering Pragmatic Play

The sportsbook division also highlighted regional momentum through consecutive exhibition participation.

"GAT marks the latest show in the region that our sportsbook team will have a presence at, and we're confident we can continue our momentum from a couple of great exhibitions so far. Make sure to stop by and find out more about our comprehensive solution."

— Gareth Crook, SVP of Sports at Pragmatic Play

Product Development Framework

Pragmatic Play maintains aggressive content production, developing up to eight new slot titles monthly. The supplier's comprehensive offering includes Live Casino, Bingo and Virtual Sports games, all accessible through a single API integration.

Content Production Strategy

Pragmatic Play's aggressive development schedule produces up to eight new slot titles monthly. Their comprehensive offering spans slots, live casino, virtual sports, sportsbook and arcade games, all accessible through a single API integration for streamlined operator implementation.

Regional Market Signal

This intensive Latin American exhibition schedule reflects operators' growing appetite for diversified content portfolios in regulated markets. The emphasis on early product previews suggests increased competition for operator attention across the region's expanding regulated territories.

According to Pragmatic Play.

In this article

  • Strategic Regional Positioning
  • Executive Perspectives
  • Product Development Framework
  • Regional Market Signal

Share this article

Maryna Shevchuk

Written by

Maryna Shevchuk

Content Partnership Manager

Maryna has been part of the We–Right™ Factory team since 2018, working directly with operators, affiliates, and agencies on content planning and delivery. Her background in copywriting gives her a hands-on understanding of iGaming briefs, regulatory nuances, and market-specific requirements. On the blog, Maryna covers client-side content operations and B2B collaboration patterns in the iGaming industry.

iGaming content partnershipsB2B content operationsaffiliate content managementregulatory content requirements
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