Pragmatic Play has unveiled the seventh season of its flagship promotional campaign Drops & Wins, featuring a prize pool valued at over €25,000,000. The industry's largest provider-funded prize pool has now awarded more than €100,000,000 since its launch in 2020.
The new season runs from 4th March 2026 to 3rd March 2027, offering players 5,000,000 prizes across the year-long campaign. The promotion will feature 60+ slots each month from Pragmatic Play's portfolio, including headline releases such as Sweet Rush Bonanza, Fortune of Olympus, and the upcoming Jelly Express.
Dual Prize Mechanics Drive Engagement
The seventh season maintains the campaign's proven dual-mechanic structure. Weekly Wheel Drops randomly award players wheel pieces to complete prize wheels, with potential winnings reaching 100,000x their bet up to €100,000. Meanwhile, Daily Tournaments challenge players to climb leaderboards by accumulating win multipliers, with maximum prizes of €3,000.
The promotional framework requires no additional setup or costs from operators, positioning it as a turnkey engagement solution. Pragmatic Play reports that Drops & Wins consistently delivers measurable uplift across both new releases and legacy slot titles.
"Drops & Wins sets the industry benchmark for provider-funded prize pools, delivering unrivalled scale and engagement without any additional cost or setup for operators. Building on the €100,000,000 awarded to date, the latest season of Drops & Wins gives players even more ways to win in their favourite Pragmatic Play slots."
— Sharon McHugh, Director of Public Relations at Pragmatic Play
Turnkey Promotional Solution
Drops & Wins requires no additional setup or costs from operators, functioning as a complete engagement solution that consistently delivers measurable uplift across both new releases and legacy slot titles. The dual-mechanic structure combines random Weekly Wheel Drops with competitive Daily Tournaments to maximize player participation.
Multi-Product Integration Strategy
The campaign leverages Pragmatic Play's expanding content library, with the provider currently developing up to eight new slot titles each month. Beyond slots, the company's multi-product portfolio includes Live Casino, Bingo, and Virtual Sports games, all accessible via a single API integration.
| Campaign Feature | Details |
|---|---|
| Total Prize Pool | €25,000,000+ |
| Campaign Duration | 4th March 2026 - 3rd March 2027 |
| Total Prizes | 5,000,000 |
| Games per Month | 60+ slots |
| Max Wheel Drop Prize | €100,000 |
| Max Tournament Prize | €3,000 |
Commercial Performance Catalyst
The €25 million investment underscores how major suppliers are using provider-funded promotions to differentiate their content offerings. For operators managing increasingly competitive player acquisition costs, such turnkey promotional tools offer direct pathways to enhanced player engagement without operational overhead. The scale of Drops & Wins – now exceeding €100 million in total awards – demonstrates the commercial viability of sustained, large-scale promotional investments in driving long-term slot performance.
According to Pragmatic Play.
