Pragmatic Play Launches Four Branded Tables for Madison Casino

Pragmatic Play has expanded its Belgian market presence through a new partnership with Madison Casino, delivering four branded live casino tables to the licensed operator's platform.

The content agreement brings one dedicated Blackjack X table and three additional Auto Roulette Smart Studio tables to Madison Casino, which operates under licence B+3320 from the Belgian Gaming Commission. Each table has been customised to reflect the operator's brand identity while meeting Belgian regulatory requirements.

Customised Studio Solutions

Broadcasting from Pragmatic Play's state-of-the-art live casino studio, the new tables leverage the provider's advanced customisation capabilities. The dedicated Blackjack X table offers enhanced features and immersive gameplay, while the Auto Roulette tables benefit from Smart Studio technology to create a premium, brand-consistent experience.

The deployment represents Pragmatic Play's growing network of branded live casino environments, designed to provide operators with scalable, customised solutions across different markets.

"We're proud to partner with Madison Casino and support its ambitions in the Belgian market. The launch of four branded live casino tables, including a dedicated Blackjack X table, demonstrates our commitment to providing a range of flexible customisation options that enhance operator identity and player engagement."

— Mark Maislish, Chief Revenue Officer at Pragmatic Play

Madison Casino emphasised its focus on delivering localised gaming experiences for Belgian players through the partnership.

"Madison Casino's priority is to provide a secure, fast, and fully Belgian gaming experience. Partnering with Pragmatic Play allows us to introduce high-quality branded tables that reflect our identity and meet our players' expectations. We're excited to bring this new live casino offering to market and look forward to expanding our collaboration further."

— Michel Thomas, Madison Casino

Strategic Market Positioning

The partnership aligns with Pragmatic Play's multi-product strategy, where the leading content provider to the iGaming industry develops up to eight new slot titles each month while offering Live Casino, Bingo and Virtual Sports games through a single API integration.

For Belgian operators, the customised table solutions provide differentiation in a regulated market where brand identity and localisation remain key competitive factors.

Visit Pragmatic Play for more information.