Pragmatic Play, a leading content provider to the iGaming industry, has strengthened its Belgian market presence through an expanded partnership with Madison Casino, delivering four branded live casino tables as part of a new content agreement.
The Belgian operator, fully licensed by the Belgian Gaming Commission (licence B+3320), now offers players a dedicated Blackjack X table alongside three additional Auto Roulette Smart Studio tables, each customised to reflect Madison Casino's brand identity.
Custom Studio Environment
Broadcasting from Pragmatic Play's state-of-the-art live casino studio, the new branded tables leverage the provider's advanced customisation capabilities to create high-quality live casino environments that meet Belgian regulatory requirements while maintaining operator identity.
The dedicated Blackjack X table provides enhanced features and immersive gameplay, while the three custom Auto Roulette tables utilise advanced technology to deliver a premium, brand-consistent player experience.
Belgian Licensing Requirements
Madison Casino operates under Belgian Gaming Commission licence B+3320, ensuring all live casino offerings comply with strict Belgian regulatory requirements. The custom branded tables must meet these local gaming commission standards while maintaining the operator's brand identity.
Strategic Partnership Comments
"We're proud to partner with Madison Casino and support its ambitions in the Belgian market. The launch of four branded live casino tables, including a dedicated Blackjack X table, demonstrates our commitment to providing a range of flexible customisation options that enhance operator identity and player engagement. These include both Smart Studio and fully dedicated environments."
— Mark Maislish, Chief Revenue Officer at Pragmatic Play
"Madison Casino's priority is to provide a secure, fast, and fully Belgian gaming experience. Partnering with Pragmatic Play allows us to introduce high-quality branded tables that reflect our identity and meet our players' expectations. We're excited to bring this new live casino offering to market and look forward to expanding our collaboration further."
— Michel Thomas, Madison Casino
Broader Portfolio Integration
The launch expands Pragmatic Play's growing network of branded live casino environments, designed to assist operators with scalable, customised solutions across various markets. The provider's multi-product portfolio includes Live Casino, Bingo and Virtual Sports games, all accessible via a single API, alongside up to eight new slot titles developed monthly.
Market Positioning for European Operators
This partnership demonstrates how established providers are adapting their live casino offerings to meet specific regulatory and branding requirements across European markets. The combination of dedicated tables and Smart Studio environments provides operators with flexible deployment options while maintaining compliance with local gaming commission standards.
According to Pragmatic Play.
