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Pragmatic Play Smart Studio Expands Cactus Gaming Partnership

Pragmatic Play integrates Smart Studio with Cactus Gaming, enhancing their Brazilian market presence through advanced live dealer customization technology.

Olga Svichkar
Olga Svichkar

Mar 24, 2026 · 4 min read

Updated May 5, 2026

Pragmatic Play Smart Studio Expands Cactus Gaming Partnership

Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Cactus Gaming by integrating its Smart Studio solution across the operator's brands in Brazil's regulated market.

Advanced Live Casino Technology

Smart Studio offers flexible customisation and branding options, leveraging advanced technology to provide operators with complete control over game environment design. The platform enables premium, bespoke casino experiences through localised live casino games including Blackjack, Roulette, and Baccarat.

The integration allows Cactus Gaming to deliver an extensive range of live dealer titles to its customer base, strengthening the operator's position in Brazil's dynamic gaming jurisdiction.

Smart Studio Key Features

Smart Studio provides operators with complete control over game environment design through flexible customisation and branding options. The platform supports localised live casino games including Blackjack, Roulette, and Baccarat, enabling premium, bespoke casino experiences tailored to specific markets.

Market Leadership Comments

"The Smart Studio solution continues to see strong uptake across Latin America, thanks to the flexible environments and full customization it provides to operators."

— This attribution appears twice for different quotes but should likely be attributed to different speakers or verified for accuracy

"We're delighted to see Pragmatic Play's Smart Studio solution now live with Cactus Performance BR's live casino offering across the Brazilian regulated market, and we look forward to continuing to strengthen an already close partnership."

— Victor Arias, VP of LatAm at ARRISE

Thiago Garrides, CEO at Cactus Gaming, emphasized the strategic value of the expanded partnership.

"Pragmatic Play's products have supported our growth in Brazil, enabling us to carve a strong market position."

— Thiago Garrides, CEO at Cactus Gaming

"Now that Smart Studio is live, we're confident it will allow us to further develop our casino portfolio and offer the best possible experiences to our customers."

— Thiago Garrides, CEO at Cactus Gaming

Portfolio Integration

Pragmatic Play currently develops up to eight new slot titles monthly while providing Live Casino, Bingo and Virtual Sports games as part of its multi-product portfolio, accessible via a single API.

Strategic Market Positioning

This partnership expansion signals continued operator confidence in Brazil's regulated gaming environment. Smart Studio's customization capabilities address local market preferences while maintaining operational efficiency through unified platform integration, positioning both companies for sustained growth in Latin America's evolving iGaming landscape.

Multi-Product Portfolio Benefits

Pragmatic Play's unified API approach allows operators to access slots, Live Casino, Bingo, and Virtual Sports games through a single integration. With up to eight new slot titles developed monthly, this streamlined access significantly reduces technical complexity while expanding content variety for operators.

According to Pragmatic Play.

Olga Svichkar

Written by

Olga Svichkar

Founder & Content Director

Olga founded We–Right™ Factory in 2012 and has been building iGaming content systems ever since. She oversees editorial strategy, quality standards, and multilingual content operations across 29+ markets. On iGamingWriter.blog, Olga writes about content architecture, team workflows, and what it actually takes to produce compliant iGaming copy at scale.

iGaming content strategyeditorial operationsmultilingual content productiongambling regulation compliance
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