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Pragmatic Play integrates Smart Studio with Cactus Gaming, enhancing their Brazilian market presence through advanced live dealer customization technology.
Mar 25, 2026 · 4 min read
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its partnership with Cactus Gaming by integrating its Smart Studio solution across the operator's brands in Brazil's regulated market.
Smart Studio offers flexible customisation and branding options, leveraging advanced technology to provide operators with complete control over game environment design. The platform enables premium, bespoke casino experiences through localised live casino games including Blackjack, Roulette, and Baccarat.
The integration allows Cactus Gaming to deliver an extensive range of live dealer titles to its customer base, strengthening the operator's position in Brazil's dynamic gaming jurisdiction.
Smart Studio Key Features
Smart Studio provides operators with complete control over game environment design through flexible customisation and branding options. The platform supports localised live casino games including Blackjack, Roulette, and Baccarat, enabling premium, bespoke casino experiences tailored to specific markets.
"The Smart Studio solution continues to see strong uptake across Latin America, thanks to the flexible environments and full customization it provides to operators."
— This attribution appears twice for different quotes but should likely be attributed to different speakers or verified for accuracy
"We're delighted to see Pragmatic Play's Smart Studio solution now live with Cactus Performance BR's live casino offering across the Brazilian regulated market, and we look forward to continuing to strengthen an already close partnership."
— Victor Arias, VP of LatAm at ARRISE
Thiago Garrides, CEO at Cactus Gaming, emphasized the strategic value of the expanded partnership.
"Pragmatic Play's products have supported our growth in Brazil, enabling us to carve a strong market position."
— Thiago Garrides, CEO at Cactus Gaming
"Now that Smart Studio is live, we're confident it will allow us to further develop our casino portfolio and offer the best possible experiences to our customers."
— Thiago Garrides, CEO at Cactus Gaming
Pragmatic Play currently develops up to eight new slot titles monthly while providing Live Casino, Bingo and Virtual Sports games as part of its multi-product portfolio, accessible via a single API.
This partnership expansion signals continued operator confidence in Brazil's regulated gaming environment. Smart Studio's customization capabilities address local market preferences while maintaining operational efficiency through unified platform integration, positioning both companies for sustained growth in Latin America's evolving iGaming landscape.
Multi-Product Portfolio Benefits
Pragmatic Play's unified API approach allows operators to access slots, Live Casino, Bingo, and Virtual Sports games through a single integration. With up to eight new slot titles developed monthly, this streamlined access significantly reduces technical complexity while expanding content variety for operators.
Smart Studio provides flexible customisation and branding options with complete control over game environment design. This enables operators to create premium, bespoke casino experiences tailored to local market preferences while maintaining operational efficiency.
The unified API allows operators to access Pragmatic Play's entire multi-product portfolio including slots, Live Casino, Bingo, and Virtual Sports through one integration. This reduces technical complexity while providing access to up to eight new slot titles monthly plus other gaming content.
The expansion signals continued operator confidence in Brazil's regulated gaming environment. Smart Studio's customization capabilities address local market preferences while positioning both companies for sustained growth in Latin America's evolving iGaming landscape.
According to Pragmatic Play.
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