Pragmatic Play Takes Lead Sponsorship at SAGSE Buenos Aires

Pragmatic Play will maintain its aggressive Latin American expansion strategy as the leading sponsor and exhibitor at SAGSE South America, positioning the content supplier at the centre of regional iGaming discussions.

The 34th edition of the trade event takes place at the Hilton Hotel Buenos Aires on 18th – 19th March, bringing together operators, regulators, and technology providers across the Latin American gaming landscape. Pragmatic Play will occupy Stand 166, where delegates can explore the provider's comprehensive multi-product offering.

Sportsbook Takes Centre Stage

The exhibition represents a strategic opportunity for Pragmatic Play to showcase its rapidly expanding sportsbook vertical, which has gained significant traction following momentum built at ICE. The platform's scalability and feature-rich architecture specifically target Latin American market demands.

"With our Sports vertical gaining strong traction, SAGSE South America is an important opportunity to demonstrate the flexibility and performance of our sportsbook solution. Following the momentum built at ICE, we're focused on sustaining that progress throughout the year by supporting operators in Latin America with a scalable, feature-rich product designed to meet the evolving demands of the market."

— Gareth Crook, SVP of Sports at Pragmatic Play

Portfolio Highlights

Pragmatic Play's exhibition strategy centres around Sweet Rush Bonanza, part of its award-winning product suite that demonstrates the provider's content quality. The company maintains an aggressive development schedule, producing up to eight new slot titles monthly alongside its Live Casino, Bingo, and Virtual Sports offerings, all accessible through a single API.

"SAGSE South America continues to strengthen its position in the LatAm events landscape, aligning with the region's growing regulatory focus. This event provides an excellent platform to engage with partners and showcase Pragmatic Play's expanding multi-product portfolio, and commitment to delivering tailored, high-quality content that resonates with local audiences."

— Victor Arias, VP of LATAM at ARRISE

Regional Strategy Deepens

The Buenos Aires event forms part of Pragmatic Play's broader Latin American engagement strategy, with continued investment in local visibility across multiple regional trade shows. This sustained presence reflects the provider's commitment to establishing deeper operator relationships as regulatory frameworks mature across key jurisdictions.

According to Pragmatic Play.