Relax Gaming has strengthened its partnership with studio AvatarUX, launching the developer's complete slot portfolio on the Powered By Relax (P2P) platform. The expanded collaboration builds upon an existing relationship that began when AvatarUX joined Relax Gaming's Silver Bullet programme in 2023.
The P2P integration significantly broadens distribution reach for AvatarUX content across Relax Gaming's aggregation network. Under the new arrangement, AvatarUX will maintain its Silver Bullet title distribution through Relax whilst simultaneously expanding access to its wider portfolio through the P2P platform.
Portfolio Integration Details
AvatarUX brings a 90-game portfolio characterized by feature-driven mechanics and distinctive visual design. The studio has established itself through clear player journeys and high-impact gameplay aimed at boosting engagement and long-term retention.
Relax Gaming partners gain access to AvatarUX's complete range, including the signature PopWins™ series and mechanic-led favorites such as LooneyPop™. The portfolio spans multiple game categories: Hold&Win hits 3 Power Genies and Fruitillionaire, cluster-pops title Spinfection, and ultra-localised releases such as Carioca Vibes.
The studio's content strategy emphasises cross-device performance, ongoing localisation, and continuous portfolio expansion to serve diverse market requirements and player profiles.
AvatarUX Portfolio Highlights
AvatarUX's 90-game portfolio features signature PopWins™ mechanics, Hold&Win titles like 3 Power Genies and Fruitillionaire, cluster-pops game Spinfection, and localized content such as Carioca Vibes. The studio emphasizes cross-device performance and ongoing localization to serve diverse market requirements.
Executive Perspectives
"We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform. This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for."
— Andrew Foster, CEO at AvatarUX
"We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform. The studio's focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets."
— Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming
Strategic Distribution Implications
The partnership enhancement positions Relax Gaming's P2P programme as an increasingly comprehensive distribution channel for innovative studios. By adding AvatarUX's diverse content range, the aggregator strengthens its competitive positioning while providing operators with expanded high-performing slot options across multiple market segments.
The dual-track approach – maintaining Silver Bullet distribution alongside P2P integration – demonstrates flexible partnership models that preserve established content flows while enable portfolio expansion opportunities.
According to Relax Gaming.
