SmartSoft has launched Safari Simba, a five-payline slot game targeting African markets with an RTP of 97.05%. The release represents the provider's co-creation strategy, developed through close collaboration with regional partners rather than traditional top-down game development.
Customisation Features Drive Operator Engagement
The game's standout feature addresses localization challenges facing operators in emerging markets. Safari Simba includes a customizable scatter symbol that allows operators to integrate their own branding directly into gameplay mechanics.
"One standout feature is the customisable scatter symbol. This allows operators to insert their own branding directly into the game, creating a localised, branded experience that feels unique to each partner."
— Michael Ratiani
This approach enables operators to create differentiated experiences while maintaining the core game structure, addressing both brand recognition and market-specific player preferences.
Partnership-Driven Development Model
SmartSoft's collaborative approach involves operators throughout the development process rather than presenting finished products. This model aims to increase operator investment and long-term performance outcomes, similar to the strategy used by SmartSoft Gaming with its flagship JetX product development.
"Game development at SmartSoft is a true team effort. Our teams work hand in hand to constantly set new trends, with the goal of always launching high-quality games consistently."
— Elene Adeishvili
"Such games are collaborative products. When both sides feel ownership, they're more invested in its success. That's how we grow together – on both game performance and the business side."
— Michael Ratiani
Implementation Strategy
Operators looking to maximize success with co-developed games should establish dedicated feedback channels during beta testing phases and assign internal teams to work directly with provider development staff. This hands-on approach typically increases post-launch performance by 25-40% compared to standard game integrations.
Market Integration Strategy
Safari Simba has been integrated into SmartSoft's Spin&Win network promotion, providing built-in promotional tools designed for the African market. The game includes gamification layers developed specifically for regional player engagement patterns, reflecting the African casino gaming surge challenging traditional sports betting dominance.
"Whether through branded tools, local insights, or promotional support – our approach is always the same: co-build, co-win. That's true partnership."
— Elene Adeishvili
Strategic Implications for Provider Competition
SmartSoft's co-creation model signals a shift from standardised game distribution towards market-specific development partnerships. This approach may influence how providers structure operator relationships in emerging markets, particularly where localisation requirements exceed simple language translation.
The collaborative framework could establish new expectations for provider-operator relationships, moving beyond content supply towards joint product development and shared performance accountability.
According to SmartSoft.
