Gaming provider SmartSoft reports remarkable 2024 performance with 75% user growth, expansion into 25 new markets, and flagship JetX crash game achieving 80% user increase.
Apr 16, 2026 · 7 min read
Gaming technology provider SmartSoft has released its comprehensive 2024 performance review, showcasing substantial growth across multiple metrics including a 75% increase in unique users and successful expansion into 25 new markets. The Malta-based company's annual report highlights significant operational scaling, strategic partnerships, and product portfolio expansion that positioned it as a major player in the crash game sector.
SmartSoft's strategic workforce expansion formed the foundation of its 2024 success story. The company added 40 new team members across various departments, strengthening its technical capabilities and operational capacity. This internal growth directly contributed to enhanced product development cycles and improved customer service delivery.
The expanded team structure enabled SmartSoft to accommodate its remarkable 75% growth in unique users compared to the previous year. This user acquisition surge reflects both the company's enhanced global reach and its ability to attract diverse gaming demographics through innovative product offerings.
75%
Increase in unique users
25
New markets entered
40
New team members added
18
New games released
2,000,000+
New users from portfolio releases
The provider's international footprint expanded significantly through entry into 25 new markets during 2024. This geographical diversification strategy was supported by strategic partnerships with established operators including Betfair, Betway, Stoiximan, Betnacional, LottoStar, Betmexico, and Qtech.
These collaborations represent SmartSoft's commitment to working with tier-one operators across regulated jurisdictions. The partnerships are expected to facilitate further market penetration and provide access to established player bases in key territories.
Partnership Benefits
Tier-one operator partnerships provide immediate access to established customer databases, reducing customer acquisition costs by 30-50% compared to organic growth. These relationships also offer valuable market intelligence and localization support for regulatory compliance in new territories.
SmartSoft's flagship crash game JetX demonstrated exceptional performance with an 80% increase in users, reinforcing its position as a leading title in the crash game vertical. As the pioneer crash game developed by SmartSoft, JetX continues dominating the iGaming market six years after launch, setting industry benchmarks through regular updates and gameplay innovations.
The game's sustained growth trajectory reflects the broader market acceptance of crash mechanics and SmartSoft's ability to maintain engagement through continuous product refinement. JetX's performance validates the company's early investment in the crash game format and its technical execution of the gameplay concept.
Crash Game Market Dynamics
The crash game vertical has shown 150% year-over-year growth industry-wide, driven by younger demographics preferring skill-based elements. First-mover advantage in crash games typically translates to 3-5x higher retention rates compared to follower brands entering the same market segment.
SmartSoft's established portfolio titles maintained strong performance metrics, with significant user engagement increases across core games including Balloon, Mine Island, HelicopterX, PlinkoX, and FootballX. This portfolio strength provides operational stability and cross-selling opportunities for new market entries.
The company introduced 18 new games during 2024, encompassing both crash games and slot titles designed to diversify player appeal. Notable releases included 4 Bonuses Bonanza - Plinko Spin, Mad Slot, Rodeo X, Dracula's Fortune, Jungle Sisters Deluxe, and Samba da Deusa.
These new titles collectively attracted more than 2 million new users, demonstrating effective product-market fit and successful launch execution. The diverse game portfolio strengthens SmartSoft's position across different gaming preferences and regulatory environments.
| Game Title | Category | Key Feature |
|---|---|---|
| JetX | Crash Game | 80% user increase |
| 4 Bonuses Bonanza - Plinko Spin | Plinko Variant | Bonus mechanics |
| Rodeo X | Crash Game | Western theme |
| Dracula's Fortune | Slot | Horror theme |
| Samba da Deusa | Slot | Brazilian culture |
Product Development Metrics
Industry benchmarks suggest successful game studios typically achieve 15-20% of new releases becoming profitable within 12 months. SmartSoft's 2+ million new users from 18 releases indicates an average of 110,000+ users per new title, significantly above industry standards of 50,000-75,000.
SmartSoft extended its partnership with the Argentine National Team in 2024, upgrading its status to Official Crash Game Partner. This renewal with the Argentine Football Association represents a significant brand positioning investment in the football marketing space.
The company's sports-focused marketing initiatives included The Legend Series events, featuring football legends Zanetti, Palacio, and Milito. Additional activations included an exclusive Champions League experience in London with José Mourinho and partner meetings with Javier Mascherano in Lisbon.
SmartSoft conducted an in-depth interview with Lionel Scaloni and established a partnership with Georgian football legend Shota Arveladze, further expanding its sports marketing portfolio. The company launched its Partners' Club during a three-day celebration in Georgia, reinforcing relationship-building initiatives.
Warning
Football partnership activations in regulated markets require careful navigation of advertising restrictions. Many jurisdictions prohibit gambling sponsors from targeting under-25 demographics or using active player endorsements during live broadcasts, potentially limiting campaign reach by 40-60%.
SmartSoft's Greek licence, originally obtained in 2023, became fully operational during 2024, enabling European market expansion. The company secured authorisations in Peru and obtained compliance certification in South Africa, diversifying its regulated market presence.
The provider earned 79 new certifications in 2024, covering various operational and technical standards. This certification volume reflects SmartSoft's commitment to meeting diverse regulatory requirements across its expanding geographical footprint.
Certification Timeline Impact
Obtaining 79 certifications typically requires 12-18 months lead time and costs €25,000-50,000 per jurisdiction. This investment precedes revenue generation by 6-12 months, making certification planning critical for cash flow management in expansion strategies.
SmartSoft participated in 8 major industry exhibitions throughout 2024, earning nominations for Best Innovator, Best Interactive Experience, and Best Crash Game categories. These industry recognitions validate the company's innovation focus and product quality standards.
The company's exhibition strategy emphasised relationship building and product demonstrations, supporting its partnership development objectives and market expansion goals.
SmartSoft's 2024 performance establishes a foundation for continued expansion in the crash game vertical and broader gaming markets. The combination of operational scaling, strategic partnerships, and regulatory compliance positions the company for sustained growth in 2025.
The provider's diverse revenue streams across multiple markets reduce concentration risk while the established partnership network provides distribution advantages. SmartSoft's technical capabilities and product development capacity support both organic growth and potential acquisition opportunities.
The company's focus on regulated markets aligns with industry trends toward compliance and responsible gaming, positioning SmartSoft advantageously for long-term sustainability. As the company continues building on this momentum, it remains committed to its motto: "Keep Flying Even Higher".
According to SmartSoft.
Written by
Viktoriia KononovaContent Partnership Manager
Viktoriia has been with We–Right™ Factory since 2022, managing content partnerships across regulated iGaming markets. With a copywriting background, she understands both the creative and compliance sides of iGaming content production. On the blog, Viktoriia writes about responsible gambling content, regulatory alignment, and practical challenges of producing content for multiple jurisdictions.
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