SOFTSWISS and Barrichello Target Third Year Growth Sprint

B2B gaming technology provider SOFTSWISS has marked two years of partnership with former Formula 1 driver Rubens Barrichello, who serves as Non-Executive Director in Latin America. The collaboration has delivered substantial growth metrics and is now positioned for an ambitious third year focused on accelerated product development.

Brazilian Market Acceleration Delivers Results

The partnership has generated impressive growth figures for SOFTSWISS in the Brazilian market. Comparing Q1 2026 to Q1 2025, the company achieved 65% growth in total bets and 64% growth in GGR. These results coincide with the company's strategic expansion from a single representative to a dedicated Brazilian team encompassing business development, account management, and marketing functions.

Barrichello's role extends beyond traditional directorship responsibilities. The Brazilian racing legend has represented SOFTSWISS at key industry events including Futurecom 2025 and BiS SiGMA South America 2026, leveraging his profile to strengthen market connections and support educational initiatives.

"I am pleased with our productive partnership. In our third year, our focus is on continuing to build on what we have started. I look forward to helping the team engage partners through racing experiences – it's a way to share something personal while building real connections."

— Rubens Barrichello, Non-Executive Director in Latin America

Speed-Focused Strategy for Year Three

Following strategic planning sessions with C-level management, SOFTSWISS has defined 2026 objectives that draw directly from Barrichello's racing expertise. The company is prioritising faster solution delivery to accelerate product development and enhance productivity across business functions.

This racing-inspired approach to business velocity has already produced tangible results. The SOFTSWISS team launched the Prediction Markets Platform in just two months, enabling iGaming operators to offer event-based wagering on real-world events through a fixed-odds model.

"As a lifelong racing fan, I know that in business, just like on the track, milliseconds can define success. Speed and precision matter even more over long distances. This is exactly what Rubens inspires in our daily work."

— Ivan Montik, Founder of SOFTSWISS

Strategic Implications for Latin American B2B Markets

The SOFTSWISS-Barrichello partnership represents a broader trend of B2B gaming companies leveraging high-profile personalities to accelerate market penetration in regulated jurisdictions. The substantial growth metrics demonstrate how celebrity endorsement, when combined with operational expansion and product innovation, can drive measurable business outcomes.

For operators considering Latin American expansion, the success metrics suggest that localised team structures paired with culturally relevant partnerships may offer competitive advantages in this rapidly developing market. The rapid development cycle of the Prediction Markets Platform also indicates that speed-to-market strategies are becoming increasingly critical for B2B providers in competitive regulatory environments.

According to SOFTSWISS.