SOFTSWISS Becomes First Tech Provider to Join Brazils ANJL

SOFTSWISS has achieved a milestone in Brazil's regulated gaming landscape by becoming the first technology provider to join Associação Nacional de Jogos e Loterias (ANJL), the country's National Association of Games and Lotteries. The membership comes with a strategic board appointment that signals the growing influence of technology companies in Brazil's regulatory dialogue.

Dual Role for Brazilian Market Expert

Carla Dualib, Business Development Manager for Brazil at SOFTSWISS, has been appointed as Communications Director on ANJL's board while maintaining her current company position. Dualib, who joined SOFTSWISS in 2023, brings nearly three decades of experience in marketing, sports, and business development to the association's leadership structure.

The appointment reflects ANJL's recognition of the critical role technology providers play in Brazil's evolving regulated ecosystem. The association represents licensed operators and key stakeholders, working directly with regulators and government bodies to foster market transparency and sustainability.

"Brazil's regulated market is entering a new phase where communication, collaboration, and shared standards matter more than ever. ANJL plays an essential role in bringing the industry together, and I am honored to contribute to initiatives that support responsible growth and a strong long-term market framework."

— Carla Dualib, Business Development Manager for Brazil at SOFTSWISS and Communications Director at ANJL

Strategic Value for ANJL

ANJL President Plínio Lemos Jorge highlighted the strategic importance of adding technology sector expertise to the association's communications framework.

"We have been looking for this kind of expertise to strengthen our communications and industry engagement. Carla brings strong credibility in Brazil and a deep understanding of the market. Her role aligns with ANJL's mission to support a transparent and sustainable regulated sector."

— Plínio Lemos Jorge, President of ANJL

The partnership positions SOFTSWISS to contribute compliance expertise and market experience to industry dialogue around responsible gambling practices and regulatory best practices. ANJL actively facilitates discussions between operators and regulatory bodies, making the technology perspective increasingly valuable as Brazil's market matures.

SOFTSWISS Platform Portfolio

Founded in 2009, SOFTSWISS serves over 1,200 brands worldwide through its comprehensive product portfolio, including Casino Platform, Game Aggregator, Sportsbook Platform, and affiliate management solutions. The company operates across multiple regulated jurisdictions with established focus on compliance, technical stability, and partner performance metrics.

Beyond technology delivery, SOFTSWISS maintains industry influence through analytical initiatives, notably its annual iGaming Trends Report examining regulatory transformation, AI integration, and player behaviour evolution. These research contributions support strategic dialogue around regulated market development.

Latin American Market Expansion

The ANJL membership reinforces SOFTSWISS's broader Latin American expansion strategy, supporting operators in regulated markets through compliant technology solutions and local expertise. Brazil represents a key growth market as the country's regulatory framework continues developing.

SOFTSWISS representatives will showcase their expanded Brazilian presence at SBC Summit Rio 2026, scheduled for 3–5 March 2026 at Riocentro in Rio de Janeiro. The company will host meetings at Networking Lounge: A450 during the event.

Regulatory Integration Significance

SOFTSWISS's membership as the first technology provider in ANJL represents a broader trend toward integrating tech companies into regulatory discussions. As Brazil's regulated market establishes operational frameworks, technology providers face increasing scrutiny around compliance capabilities, data protection, and responsible gaming implementations.

The appointment also signals ANJL's recognition that sustainable market development requires collaboration between operators, regulators, and the technology infrastructure supporting both sectors. Dualib's dual role creates direct communication channels between technology capabilities and regulatory expectations, potentially streamlining compliance processes for the broader market.

According to SOFTSWISS.