SOFTSWISS has achieved a significant milestone by becoming the first technology provider to join Brazil's Associação Nacional de Jogos e Loterias (ANJL), the country's National Association of Games and Lotteries. The membership signals growing integration between technology companies and Brazil's regulated gaming ecosystem.
As part of this strategic move, Carla Dualib, Business Development Manager for Brazil at SOFTSWISS, has been appointed Communications Director on the ANJL Board while maintaining her current role at the technology provider.
Strategic Role in Brazil's Regulated Framework
ANJL represents licensed operators and key stakeholders within Brazil's betting and lottery sector, maintaining close relationships with regulators and government bodies. The association focuses on developing a transparent, regulated, and sustainable market while promoting industry dialogue around compliance and responsible gambling practices.
SOFTSWISS's membership reinforces the critical role technology providers play in Brazil's regulated ecosystem. The company brings compliance expertise, extensive market experience, and a commitment to responsible growth to the association's initiatives.
"Brazil's regulated market is entering a new phase where communication, collaboration, and shared standards matter more than ever. ANJL plays an essential role in bringing the industry together, and I am honored to contribute to initiatives that support responsible growth and a strong long-term market framework."
— Carla Dualib, Business Development Manager for Brazil at SOFTSWISS and Communications Director at ANJL
ANJL Overview
Brazil's National Association of Games and Lotteries (ANJL) represents licensed operators and key stakeholders within the country's betting and lottery sector. The association maintains close relationships with regulators and government bodies, focusing on developing a transparent, regulated, and sustainable market while promoting industry dialogue around compliance and responsible gambling practices.
Communications Leadership and Industry Expertise
In her new role as Communications Director, Dualib will focus on strengthening industry dialogue, enhancing professional engagement, and supporting transparent communication between operators and regulators. Her appointment aims to advance sustainable development within Brazil's regulated market.
ANJL President Plínio Lemos Jorge welcomed the appointment, highlighting the association's strategic focus on communications expertise:
"We have been looking for this kind of expertise to strengthen our communications and industry engagement. Carla brings strong credibility in Brazil and a deep understanding of the market. Her role aligns with ANJL's mission to support a transparent and sustainable regulated sector."
— Plínio Lemos Jorge, President of ANJL
SOFTSWISS's Global Footprint and Brazilian Focus
Founded in 2009, SOFTSWISS has established itself as one of the industry's leading technology partners, serving over 1,200 brands worldwide across its comprehensive product portfolio. The company's offerings include the Casino Platform, Game Aggregator, Sportsbook Platform, and affiliate management solutions.
The technology provider operates across multiple regulated jurisdictions, consistently prioritizing compliance, technical stability, and long-term partner performance. Beyond product delivery, SOFTSWISS contributes to industry knowledge through analytical initiatives, most notably its annual iGaming Trends Report, which examines regulatory transformation, AI integration, and evolving player behaviour.
Dualib joined SOFTSWISS in 2023 and has become instrumental in driving the company's Brazilian engagement. With nearly three decades of experience in marketing, sports, and business development, she brings extensive local expertise and a strong professional network to the association's communications agenda.
2009
Year SOFTSWISS was founded
1,200+
Brands served worldwide
2023
Year Carla Dualib joined SOFTSWISS
30 years
Dualib's industry experience
Latin American Expansion Strategy
SOFTSWISS continues expanding its Latin American presence, supporting operators in regulated markets through compliant, market-ready technology and local expertise. The company's representatives will be available for meetings at the upcoming SBC Summit Rio 2026, taking place 3 – 5 March 2026 at Riocentro, Rio de Janeiro, at Networking Lounge: A450.
Industry Connection Opportunity
SOFTSWISS representatives will be available for meetings at SBC Summit Rio 2026, taking place 3-5 March 2026 at Riocentro, Rio de Janeiro, at Networking Lounge: A450. This presents an opportunity for operators and industry stakeholders to engage with the technology provider's Latin American expansion strategy.
Precedent Setting for Tech Provider Integration
This membership establishes an important precedent for technology companies seeking deeper integration with Brazil's regulatory framework. By becoming the first tech provider to join ANJL, SOFTSWISS demonstrates how platform providers can contribute meaningfully to industry governance and regulatory dialogue.
The appointment also highlights Brazil's maturing approach to regulated gaming, where technology providers are increasingly recognised as essential partners rather than external vendors. This shift suggests a more collaborative regulatory environment that could benefit both operators and technology companies operating in the market.
According to SOFTSWISS.
