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SOFTSWISS participates in SiGMA Africa 2026 as research shows betting accounts for nearly 70% of Africa's regulated gambling market revenue.
Mar 5, 2026 · 4 min read
SOFTSWISS is preparing to showcase its regional expertise at SiGMA Africa 2026, taking place from 3-5 March 2026 in Cape Town, South Africa. The tech provider's participation comes as new research highlights the continent's explosive betting market growth.
Recent data from the National Gambling Board (South Africa) reveals betting's dominant position in Africa's regulated gambling landscape. The 2025 research demonstrates that betting now accounts for nearly 70% of total industry revenue across the continent's regulated markets.
The scale of growth has been remarkable – Africa's regulated betting market has more than tripled in value since 2022, establishing exceptional momentum for operators eyeing long-term expansion opportunities.
70%
Share of betting in total industry revenue
3x
Market value growth since 2022
Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, will represent the company's African market insights during the conference. She is scheduled to participate in the panel discussion "Sports Betting Product, Odds, and Local Market Fit" on 4 March, from 15:30 to 16:00.
"We see strong long-term potential in the African iGaming market, which is now entering a more mature phase of growth. As regulatory frameworks evolve and operational requirements become more complex, the focus for operators is shifting from rapid market entry to building resilient, scalable business models."
— Miranda Guliashvili, Head of Regional Growth
SOFTSWISS has invested significantly in African market analysis, producing comprehensive studies including the South Africa: iGaming Market Overview 2025. This research highlighted the maturity of the region's digital betting ecosystem and the dominance of mobile channels in regulated growth.
The company's 2026 iGaming Trends Report provides additional context by positioning regional developments within broader global industry shifts, helping operators anticipate market evolution patterns. As regulatory frameworks continue evolving globally, operators can benefit from understanding how EveryMatrix has successfully secured South African licensing for its platform technology.
Industry professionals can engage with SOFTSWISS representatives at Stand 054 to discuss strategic directions for African iGaming operations.
The convergence of regulatory evolution and market growth presents a pivotal moment for African iGaming. As betting solidifies its revenue dominance, operators must navigate increasingly sophisticated regulatory requirements while capitalizing on the continent's digital transformation momentum.
SOFTSWISS's emphasis on scalable business models reflects the industry's transition from opportunistic market entry to sustainable competitive positioning. This strategic shift will likely define success parameters as African markets continue their rapid maturation trajectory.
SiGMA Africa 2026 Details
The conference will take place from 3-5 March 2026 in Cape Town, South Africa. SOFTSWISS representatives will be available at Stand 054 for strategic discussions about African iGaming operations.
According to the National Gambling Board (South Africa), betting now accounts for nearly 70% of total industry revenue across the continent's regulated markets. This demonstrates betting's dominant position in Africa's regulated gambling landscape.
Africa's regulated betting market has more than tripled in value since 2022. This exceptional momentum has established the continent as a major opportunity for operators eyeing long-term expansion.
As regulatory frameworks evolve and operational requirements become more complex, operators are shifting focus from rapid market entry to building resilient, scalable business models. The market is entering a more mature phase that requires strategic positioning rather than opportunistic approaches.
According to SOFTSWISS.
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