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SOFTSWISS Joins iGEN to Advance Malta's iGaming Hub Status

Technology provider SOFTSWISS becomes iGEN member to contribute insights on operational and regulatory challenges across European markets.

Maryna Shevchuk
Maryna Shevchuk

May 15, 2026 · 3 min read

SOFTSWISS Joins iGEN to Advance Malta's iGaming Hub Status

Malta-licensed technology provider SOFTSWISS has joined the iGaming Executives Network (iGEN) as it seeks to bolster industry collaboration and regulatory dialogue across European markets.

The membership, confirmed in April, positions SOFTSWISS to share operational insights and address key challenges facing operators in Malta and wider European jurisdictions. iGEN represents leading iGaming companies based in Malta that operate across European and international markets, focusing on promoting responsible practices and maintaining Malta's status as a premier licensing hub.

Strategic Positioning in Regulated Markets

SOFTSWISS brings significant regulatory expertise to the partnership, holding 14 national licences and certifications alongside six international compliance certifications. The Malta Gaming Authority recognises the company's certifications, underscoring its commitment to regulatory standards.

The technology provider's Malta headquarters aligns with iGEN's mandate to represent companies operating under Maltese jurisdiction and licensing frameworks.

"We are glad to join forces with industry leaders and contribute to strengthening Malta's position as a key iGaming hub. We see the important work iGEN is doing and are ready to actively support initiatives that address industry challenges and improve the overall business environment."

— Max Trafimovich, Founder Associate at SOFTSWISS

Understanding Industry Association Benefits

Industry associations like iGEN typically provide members with access to regulatory updates, lobbying efforts, networking opportunities, and collective bargaining power with regulators. Members often receive advance notice of regulatory changes and can participate in policy consultation processes that shape the future of the industry.

Industry Leadership Recognition

iGEN leadership welcomed the partnership as validation of the association's expanding influence across regulated markets.

"I am delighted to welcome SOFTSWISS, the recognised B2B technology leader for the iGaming industry, to iGEN. This further reinforces the association mandate to represent the iGaming industry operating in international markets under the auspices of the Maltese jurisdiction and licensing framework."

— Enrico Bradamante, Chairman and Founder of iGEN

Expanding Regional Presence

The iGEN membership complements SOFTSWISS's broader industry engagement strategy. At the beginning of 2025, the company also joined Brazil's National Association of Games and Lotteries (ANJL), which represents stakeholders in the Brazilian market and facilitates regulatory dialogue with local authorities.

Regulatory Collaboration Focus

This partnership signals SOFTSWISS's commitment to knowledge sharing and responsible market development across multiple jurisdictions. The company's dual association memberships position it to influence regulatory discussions in both established European markets and emerging Latin American territories, potentially creating cross-regional insights that benefit the broader iGaming ecosystem.

This information is based on official SOFTSWISS announcements.

According to SOFTSWISS.

Maryna Shevchuk

Written by

Maryna Shevchuk

Content Partnership Manager

Maryna has been part of the We–Right™ Factory team since 2018, working directly with operators, affiliates, and agencies on content planning and delivery. Her background in copywriting gives her a hands-on understanding of iGaming briefs, regulatory nuances, and market-specific requirements. On the blog, Maryna covers client-side content operations and B2B collaboration patterns in the iGaming industry.

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