SOFTSWISS will host its second LinkedIn Live panel to address a persistent industry paradox: why many casino operators remain hesitant to launch sportsbooks despite sports betting's explosive growth trajectory.
The session, titled "What Stops Casino Operators from Launching the Sportsbook: Myths vs. Reality", takes place on 29 April 2026 from 14:00-15:00 CET. Registration is free and available through the LinkedIn event page.
Expert Panel Tackles Common Concerns
The discussion brings together specialists from Oddin.gg, Bambi Data, Revpanda, and SOFTSWISS Sportsbook to examine five recurring operator concerns: operational complexity, audience overlap, bettor value, margin volatility, and integration risks.
Each panellist offers distinct expertise – spanning data analytics, esports betting, industry media, and sportsbook product development – to provide operators with concrete, experience-led perspectives for their evaluation processes.
"We bring together unique experts who each add value to this conversation from a different angle. We want operators to have concrete, experience-led perspectives they can apply to their own evaluation process."
— Olga Resiga, Chief Business Development Officer at SOFTSWISS
The format allows industry professionals to submit pressing sportsbook-related questions ahead of the session, with selected queries addressed during the live discussion.
LinkedIn Live Benefits
LinkedIn Live panels offer superior engagement metrics compared to traditional webinars, with average watch times 3x longer and built-in professional networking opportunities. Participants can connect directly with panellists and fellow attendees, creating valuable business relationships beyond the session content.
Beyond Technology Support
SOFTSWISS positions the panel as part of broader operator support extending beyond technology provision. The company aims to help operators navigate regulated market challenges through industry dialogue and knowledge sharing.
"Our goal is to help operators reach their goals in regulated markets, and hosting this kind of open industry dialogue is part of how we support operators beyond the technology itself."
— Olga Resiga, Chief Business Development Officer at SOFTSWISS
Strategic Timing for Market Expansion
The timing reflects sports betting's continued momentum as one of iGaming's fastest-growing verticals, yet significant operator reluctance persists. The panel seeks to distinguish genuine operational barriers from unfounded industry myths that may be constraining market participation.
The LinkedIn Live format ensures accessibility for iGaming professionals seeking clarity on sportsbook expansion decisions without geographical constraints.
According to SOFTSWISS.




