Industry experts will examine whether casino operators' sportsbook concerns are justified barriers or outdated myths during upcoming LinkedIn Live session.
May 4, 2026 · 3 min read
SOFTSWISS will host its second LinkedIn Live panel to address a persistent industry paradox: why many casino operators remain hesitant to launch sportsbooks despite sports betting's explosive growth trajectory.
The session, titled "What Stops Casino Operators from Launching the Sportsbook: Myths vs. Reality", takes place on 29 April 2026 from 14:00-15:00 CET. Registration is free and available through the LinkedIn event page.
The discussion brings together specialists from Oddin.gg, Bambi Data, Revpanda, and SOFTSWISS Sportsbook to examine five recurring operator concerns: operational complexity, audience overlap, bettor value, margin volatility, and integration risks.
Each panellist offers distinct expertise – spanning data analytics, esports betting, industry media, and sportsbook product development – to provide operators with concrete, experience-led perspectives for their evaluation processes.
"We bring together unique experts who each add value to this conversation from a different angle. We want operators to have concrete, experience-led perspectives they can apply to their own evaluation process."
— Olga Resiga, Chief Business Development Officer at SOFTSWISS
The format allows industry professionals to submit pressing sportsbook-related questions ahead of the session, with selected queries addressed during the live discussion.
LinkedIn Live Benefits
LinkedIn Live panels offer superior engagement metrics compared to traditional webinars, with average watch times 3x longer and built-in professional networking opportunities. Participants can connect directly with panellists and fellow attendees, creating valuable business relationships beyond the session content.
SOFTSWISS positions the panel as part of broader operator support extending beyond technology provision. The company aims to help operators navigate regulated market challenges through industry dialogue and knowledge sharing.
"Our goal is to help operators reach their goals in regulated markets, and hosting this kind of open industry dialogue is part of how we support operators beyond the technology itself."
— Olga Resiga, Chief Business Development Officer at SOFTSWISS
The timing reflects sports betting's continued momentum as one of iGaming's fastest-growing verticals, yet significant operator reluctance persists. The panel seeks to distinguish genuine operational barriers from unfounded industry myths that may be constraining market participation.
The LinkedIn Live format ensures accessibility for iGaming professionals seeking clarity on sportsbook expansion decisions without geographical constraints.
According to SOFTSWISS.
Written by
Viktoriia KononovaContent Partnership Manager
Viktoriia has been with We–Right™ Factory since 2022, managing content partnerships across regulated iGaming markets. With a copywriting background, she understands both the creative and compliance sides of iGaming content production. On the blog, Viktoriia writes about responsible gambling content, regulatory alignment, and practical challenges of producing content for multiple jurisdictions.
Sponsored content, banner placements & newsletter features for iGaming brands.
SOFTSWISS has launched the Partner API Tester, cutting sportsbook integration validation time by up to four times compared to manual processes.
French gambling authority ANJ has issued a preemptive call for sports betting operators to exercise restraint in advertising during the 2026 FIFA World Cup.
SOFTSWISS expands Casino Platform with Motion, a no-code tool that lets CRM teams automate campaigns without technical support dependencies.
Get regulation updates, content insights, and market news delivered to your inbox every week.
No spam. Unsubscribe anytime.
