SOFTSWISS has opened its annual industry survey to gather professional insights for the upcoming 2027 iGaming Trends Report, inviting operators, suppliers, affiliates, and other sector practitioners to contribute their expertise.
The comprehensive survey targets professionals across multiple disciplines, including product development, technology, marketing, compliance, and investment. Participants can share perspectives on market developments, player behaviour patterns, emerging technologies, and regulatory evolution expected to shape the industry landscape.
Building on Proven Success
The initiative builds on the strong performance of previous editions. The 2026 iGaming Trends Report achieved over 10,000 downloads among industry practitioners, demonstrating significant demand for data-driven market intelligence.
That report was constructed from survey responses of more than 350 iGaming professionals, independent research agency analytics, and internal insights from 30 SOFTSWISS experts.
"IGaming moves fast, and the people who understand it best are the ones working in it every day. This report has always been built on real expertise – not assumptions – and that's what makes it valuable to the entire industry."
— Valentina Bagniya, CMO at SOFTSWISS
Survey Timeline
The survey collection phase typically runs for several weeks to capture responses from professionals across different time zones and market segments. Previous years have shown higher participation rates when surveys remain open for at least 30 days, allowing adequate time for busy industry executives to participate.
Survey Structure and Participation
The quick survey format requires only minutes to complete while capturing essential industry perspectives. SOFTSWISS will analyse submissions to identify key trends anticipated to define the sector in 2027.
Contributors providing the most insightful responses will be invited for in-depth interviews and featured prominently in the final report, scheduled for publication later this year. The provider previously launched comprehensive analytics guides for sportsbook operators to support data-driven decision making.
10,000+
Downloads of 2026 Report
350+
Survey Respondents (2026)
30
SOFTSWISS Internal Experts
Strategic Intelligence Value
The annual reports have established themselves among the industry's most widely read publications, providing operators and suppliers with forward-looking market analysis based on collective professional experience rather than theoretical projections.
SOFTSWISS continues expanding its analytical offerings across multiple verticals, having recently unveiled enhanced tournament tools for operators alongside broader platform improvements.
Maximizing Survey Impact
Industry professionals looking to gain recognition should provide specific examples and quantitative data in their survey responses. SOFTSWISS historically selects contributors who offer concrete insights backed by real market experience rather than general observations.
The SOFTSWISS 2027 iGaming Trends Report represents a collaborative effort to document industry evolution through the collective expertise of working professionals rather than external speculation.
According to SOFTSWISS.
