SOFTSWISS Unveils Fixed-Odds Prediction Markets for Operators

SOFTSWISS has introduced a new B2B solution targeting the rapidly expanding prediction markets sector, offering online casino and sportsbook operators a pathway into event-based wagering without the operational complexity of peer-to-peer exchanges.

The SOFTSWISS Prediction Markets product operates on a fixed-odds framework, allowing players to wager on binary outcomes across politics, economics, technology, and cultural events. Unlike traditional prediction market platforms that rely on exchange mechanics, the solution integrates within familiar sportsbook structures.

Rapid Deployment Options

Operators can implement the solution through two integration methods: as a standalone iFrame widget or directly within the existing SOFTSWISS Sportsbook platform. Current SOFTSWISS partners can launch within 2-3 days, while new operators require approximately three weeks for full implementation.

The market opportunity has expanded dramatically, with annualised trading volume in the United States growing from roughly 300 million US dollars in 2024 Expanded from roughly 300 million US dollars in 2024 to an estimated 40 billion to 50 billion US dollars in 2025 to an estimated 40 billion to 50 billion US dollars in 2025. Established platforms including Polymarket and Kalshi have already processed billions in trading volume, yet traditional iGaming operators have largely remained absent from this segment.

Targeting New Player Demographics

"Prediction markets are not just an extension of sportsbooks – they introduce entirely new audiences who have never engaged with traditional betting products. The motivation is different: users are driven by their understanding of global events rather than fandom."

— Olga Resiga, Chief Business Development Officer at SOFTSWISS

The fixed-odds approach differentiates SOFTSWISS from peer-driven models by eliminating dependency on external liquidity and market-based pricing. This structure provides operators with direct control over pricing and margins while maintaining compatibility with existing risk management and compliance frameworks.

Operational Advantages

"For most operators, the real question is not whether prediction markets are interesting, but how to bring them into an existing stack without rebuilding everything around exchange mechanics. A fixed-odds model makes that much more practical."

— Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook

The product is currently live with selected partners for testing and early-stage adoption. SOFTSWISS has launched Analytics Guide for sportsbook operators to help optimize performance metrics alongside this new offering.

SOFTSWISS will demonstrate the Prediction Markets solution at the upcoming BiS SiGMA South America exhibition in São Paulo at stands M80 and M85.

Strategic Market Positioning

The launch reflects broader industry recognition of prediction markets as a distinct category beyond traditional sports betting. By focusing on real-world events and continuous news cycles, the format creates sustained engagement opportunities that differ from seasonal sports calendars.

The fixed-odds model positions SOFTSWISS to capture operator interest while addressing concerns about liquidity management and regulatory compliance that have historically limited iGaming participation in prediction markets. For operators evaluating diversification strategies, the solution offers a controlled entry point into event-based wagering without fundamental operational restructuring.

According to SOFTSWISS.