Tipico Group Partners with Malta National Football Team

Tipico Group has secured a multi-year partnership with the Malta Football Association (MFA) as the official partner of Malta's men's national football team, marking a strategic move to enhance the operator's employer brand after more than 20 years of operations on the island.

The partnership centers on strengthening Tipico's recruitment efforts through its "Tipico Careers" portal (www.tipico-careers.com), targeting Malta's qualified workforce with opportunities in technology, finance, legal, and other corporate functions. The international sports betting and online gaming provider, which leads markets in Deutschland and Österreich, employs over 450 staff in Malta.

Strategic Focus on Talent Acquisition

The collaboration represents a significant milestone in Tipico's two-decade presence as a Malta employer. By leveraging the popularity of football among Malta's skilled professionals, the operator aims to increase visibility for career opportunities across its expanding operations on the island.

All digital activities under the partnership will direct audiences to Tipico's dedicated careers platform, emphasizing the company's commitment to local talent development and long-term growth in Malta's competitive iGaming employment market.

Brand Integration Across Team Assets

Under the agreement, Tipico branding will appear on official MFA merchandise and national team equipment, including training shirts, training sweatshirts, polos, training jackets, and entrance jackets worn during national anthem ceremonies. The partnership also includes advertising boards at Malta's national stadium, access to official merchandising products and tickets, plus digital and social media integrations.

"Die Marke Tipico ist fest im Profifußball verwurzelt – ebenso wie unsere Sponsoring-Aktivitäten. Darüber hinaus hat Tipico seit mehr als 20 Jahren seinen Hauptsitz in Malta und beschäftigt über 450 Mitarbeiter auf der Insel. Deshalb freuen uns sehr über diese neue Partnerschaft mit der maltesischen Nationalmannschaft, um unsere Sichtbarkeit als zuverlässiger, attraktiver und internationaler Arbeitgeber in Malta weiter zu steigern."

— Kajetan Strini-Brown, Director of Sports Brand & Marketing Acquisition at Tipico

"Wir freuen uns sehr, dass wir mit Tipico eine weltweit bekannte Marke im Bereich Online-Glücksspiel bei uns begrüßen und mit ihr zusammenarbeiten dürfen. Beide Organisationen leben und lieben den Fußball, was eine vielversprechende Grundlage für eine starke Zusammenarbeit bildet."

— Bjorn Vassallo, President of Malta Football Association

Partnership Debut at Critical Match

The partnership's first public appearance will occur during Malta's UEFA Nations League play-off match against Luxembourg on March 26, 2026. This fixture represents a crucial opportunity for Malta as the team competes for promotion to League C of the competition.

Talent Wars in Malta's iGaming Hub

This partnership signals intensifying competition for skilled workers in Malta's concentrated iGaming sector. With operators increasingly turning to sports sponsorships for employer branding rather than pure customer acquisition, Tipico's approach reflects broader industry recognition that talent retention and recruitment have become as critical as market share battles. The strategy may prompt other operators to explore similar local partnerships, particularly as Malta's skilled workforce remains a finite resource amid continued sector expansion.

According to Tipico Group.