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The National Council on Problem Gambling has launched 1-800-MY-RESET as its new helpline number, aiming to improve accessibility for the nearly 20 million U.S. adults experiencing gambling harm.
Mar 9, 2026 · 5 min read
The National Council on Problem Gambling (NCPG) has launched 1-800-MY-RESET as its new National Problem Gambling Helpline number, marking a strategic shift toward more accessible crisis intervention in the expanding U.S. gambling market.
The new number is now operational and designed to be more memorable than traditional helpline formats, connecting callers to NCPG's existing network of 24 contact centers staffed by trained professionals meeting international helpline standards. The service remains free, confidential, and available 24/7.
NCPG's decision to rebrand its helpline comes as legal gambling continues its rapid expansion across U.S. jurisdictions. The organization cites research showing nearly 20 million U.S. adults report experiencing at least one indicator of gambling-related harm annually – a figure that underscores the scale of potential demand for support services.
"Problem gambling support should never be limited to a single moment or a single definition of harm. 1-800-MY-RESET reinforces that the National Problem Gambling Helpline is available at any stage – whether someone is worried about themselves, concerned about a family member, or simply looking for trusted guidance."
— Derek Longmeier, President of the NCPG Board of Directors
The "MY-RESET" branding represents a deliberate move toward neutral, non-stigmatizing language that positions the service as available at any stage of an individual's relationship with gambling – not just during crisis moments.
20 million
U.S. adults experiencing gambling-related harm annually
24
Contact centers in NCPG's helpline network
While 1-800-MY-RESET strengthens national visibility, NCPG acknowledges that broader adoption will vary by jurisdiction due to state-level regulatory requirements and policies. The organization is encouraging state regulators to authorize and promote the new number to ensure consistent access nationwide.
Existing access points, including 1-800-522-4700, will remain active during the transition period. This dual-number approach reflects the practical complexities of coordinating responsible gambling infrastructure across multiple regulatory frameworks.
"With gambling now more accessible than ever, the National Problem Gambling Helpline is a critical lifeline. Making the number easier to remember helps ensure people across the country can quickly connect with high-quality, confidential support when they need it."
— Heather L. Maurer, MA, CAE, NCPG Executive Director
Transition Period Notice
During the rollout of 1-800-MY-RESET, the existing helpline number 1-800-522-4700 will remain active to ensure uninterrupted access to support services. This dual-number approach addresses the complexity of coordinating responsible gambling infrastructure across multiple state regulatory frameworks.
NCPG plans to launch comprehensive education and awareness campaigns for 1-800-MY-RESET throughout 2026 and 2027. The organization emphasizes collaborative work with regulators, operators, state affiliates, and public health partners to strengthen problem gambling safeguards.
The helpline modernization forms part of NCPG's broader public awareness strategy aimed at mitigating gambling-related harm through community education, stigma reduction, and positioning gambling addiction within mainstream public health frameworks. The initiative parallels recent efforts by the Responsible Gambling Council's underage gambling prevention campaign, which targets parental awareness during high-visibility sporting events.
The helpline rebrand signals NCPG's evolution from reactive crisis intervention toward proactive harm prevention messaging. For operators, this shift may influence how responsible gambling resources are presented to customers, particularly as state regulators consider adopting the new number in their promotional requirements.
The emphasis on "user-defined" support timing could also shape regulatory expectations around when and how operators direct customers to external resources, moving beyond traditional crisis-focused referral models toward more integrated harm prevention approaches. This aligns with broader industry trends, including Alberta's mandatory RG Check requirements for iGaming operators.
Regulatory Compliance Insight
Operators should monitor state regulatory developments regarding the new 1-800-MY-RESET number, as regulators may update promotional requirements to include the new helpline. The shift toward proactive harm prevention messaging may also influence how responsible gambling resources should be presented to customers beyond traditional crisis-focused models.
The new number is designed to be more memorable and uses non-stigmatizing language that positions the service as available at any stage of someone's relationship with gambling. It connects to the same network of 24 contact centers with trained professionals meeting international standards.
Yes, existing access points including 1-800-522-4700 will remain active during the transition period. This dual-number approach ensures uninterrupted access while the new number is being promoted nationwide.
State regulators may update their promotional requirements to include the new 1-800-MY-RESET number. The shift toward proactive harm prevention messaging could also influence how operators are expected to present responsible gambling resources to customers.
According to National Council on Problem Gambling.
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