SOFTSWISS Sportsbook Partners with TrueLabel Platform

SOFTSWISS has integrated its platform-agnostic Sportsbook with TrueLabel's platform, creating a streamlined path for operators to launch sports betting functionality without extensive infrastructure changes. The partnership enables betting operators to expand their offerings while maintaining existing workflows and systems.

Technical Integration Delivers Full Sportsbook Features

The SOFTSWISS Sportsbook brings comprehensive sports betting capabilities to TrueLabel's platform, including broad sports coverage, live betting options, flexible bet types, and built-in risk management tools. The solution's platform-agnostic architecture allows seamless third-party integrations, fitting naturally into multi-product environments.

Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, emphasized operator priorities.

"Sports betting operators want predictability more than anything – they need to know the product works reliably, scales smoothly, and comes with proper support. TrueLabel provides a strong, well-structured platform, and working with them helps us reach more operators while keeping their businesses running efficiently. We're pleased that early feedback confirms the SOFTSWISS Sportsbook performs well in the robust and stable TrueLabel environment."

— Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook

Collaborative Development Process

Alexandra, Head of Games Management at TrueLabel, highlighted the integration's execution.

"The integration process was structured and efficient, with strong technical support and responsive communication. The SOFTSWISS team adapted the solution to our specific platform needs, ensuring a smooth launch. Now our partners have access to a robust sportsbook, and we plan to enter new markets with a reliable tool that works effectively in real-world conditions."

— Alexandra, Head of Games Management at TrueLabel

The collaboration focused on transparent technical planning and comprehensive testing to ensure reliability across TrueLabel's platform infrastructure.

Strategic Market Positioning

The partnership supports cross-selling between casino and sportsbook products – a trend identified as significant in the recently released 2026 iGaming Trends Report. This integration reflects the industry's shift toward modular, adaptable solutions that help operators navigate competitive regulated markets more effectively.

Both companies plan to deepen product alignment and expand functionality as the partnership develops, targeting enhanced operational efficiency for platform users.

According to SOFTSWISS.