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Yggdrasil has partnered with Merkur to make its slot portfolio available to Serbian players through the MerkurXtip brand.
Mar 2, 2026 · 3 min read
Yggdrasil Gaming has secured its entry into Serbia's regulated iGaming market through a strategic partnership with global operator Merkur, bringing its full portfolio of slots to local players via the MerkurXtip brand.
The collaboration, facilitated through Yggdrasil's existing partnership with Bragg Gaming, delivers both the supplier's core titles and content from studios within the YGG Masters program to Merkur's Serbian operations.
Serbian players now have access to Yggdrasil's latest releases including MexoMax 2 and Bob Marlin Goes Splashing, alongside the popular Vikings series. The offering also includes established YGG Masters content such as 1000X Gold.
"We're excited to expand our presence in Serbia through a major partnership with Merkur. We are confident that it will be a roaring success as we deliver both our proven core titles and innovative YGG Masters content to players."
— Jose Kadala, Chief Commercial Officer at Yggdrasil
"Serbia represents an important growth market for us, and this deal demonstrates our commitment to providing operators with exceptional player experiences across regulated regions."
— Jose Kadala, Chief Commercial Officer at Yggdrasil
Merkur's leadership highlighted the strategic value of adding Yggdrasil's content to its Serbian operations.
"Yggdrasil's reputation for creating engaging, high-quality gaming content made them an ideal partner for expanding our offering."
— Nenad Aleksić, Head of Online Casino at Merkur
"With a creative approach to game creation and the broad portfolio via the YGG Masters program, their games are a perfect addition to our already strong slot stable."
— Nenad Aleksić, Head of Online Casino at Merkur
YGG Masters Program
The YGG Masters program is Yggdrasil's publishing platform that features content from partner studios alongside the company's core portfolio. This includes established titles like 1000X Gold and provides operators with a broader range of gaming content through a single integration.
The Merkur partnership represents another step in Yggdrasil's systematic expansion across regulated European markets. The supplier's approach of leveraging established partnerships like its Bragg Gaming relationship enables faster market entry while ensuring compliance with local regulatory frameworks. This strategy mirrors approaches taken by other providers, including Yggdrasil's Croatian market entry through Admiral partnership, which demonstrated similar regional expansion tactics. For operators in emerging European markets, this model demonstrates how strategic partnerships can accelerate content diversification without complex direct integration processes.
Market Entry Strategy
Yggdrasil's partnership approach with established distributors like Bragg Gaming enables faster entry into regulated markets while ensuring compliance. This model allows operators to diversify their content offerings without complex direct integration processes.
Serbian players can access Yggdrasil's latest releases including MexoMax 2 and Bob Marlin Goes Splashing, alongside the popular Vikings series. The offering also includes YGG Masters content such as 1000X Gold.
Yggdrasil leverages existing partnerships like its relationship with Bragg Gaming to facilitate market entry. This approach enables faster deployment while ensuring compliance with local regulatory frameworks.
For Yggdrasil, it represents systematic expansion across regulated European markets. For Merkur, it adds high-quality gaming content to strengthen their slot portfolio in the important Serbian growth market.
According to Yggdrasil Gaming.
Yggdrasil Gaming has made its Croatian market debut through a partnership with Admiral, marking its first operator launch in the regulated territory.
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