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AvatarUX expands its collaboration with Relax Gaming by launching its full slot portfolio on the Powered By Relax platform, building on their 2023 Silver Bullet partnership.
Mar 23, 2026 · 4 min read
Relax Gaming has deepened its partnership with AvatarUX, integrating the studio's complete portfolio of 90 games onto the Powered By Relax (P2P) platform. The expansion builds upon the existing collaboration that began when AvatarUX joined Relax Gaming's Silver Bullet programme in 2023.
The P2P integration significantly broadens AvatarUX's distribution reach across Relax Gaming's aggregation network while maintaining continuity for existing Silver Bullet titles. This dual-track approach ensures operators retain access to established content while gaining exposure to AvatarUX's wider portfolio.
AvatarUX brings a diverse collection spanning multiple mechanics and market preferences. The studio's signature PopWins™ series anchors the offering alongside mechanic-driven titles like LooneyPop™. Hold&Win mechanics feature prominently through games such as 3 Power Genies and Fruitillionaire, while cluster-pays mechanics appear in titles like Spinfection.
The portfolio also includes market-specific content, demonstrated by ultra-localised releases such as Carioca Vibes, reflecting AvatarUX's focus on regional player preferences and localisation strategies.
Powered By Relax Integration
The P2P platform integration allows AvatarUX to maintain its existing Silver Bullet titles while expanding distribution of its complete 90-game portfolio. This dual-track approach ensures seamless continuity for operators while providing access to the studio's wider content library across Relax Gaming's aggregation network.
AvatarUX has established recognition for feature-driven mechanics and distinctive visual presentation, emphasising clear player journeys and engagement-focused gameplay designed for retention optimisation. The studio maintains consistent cross-device performance while expanding its portfolio through ongoing development and localisation efforts.
Similar platform partnerships have proven effective for other suppliers looking to expand their reach. BGaming recently celebrated eight years of growth, demonstrating how strategic distribution partnerships can drive long-term success in the competitive gaming market.
"We are excited to expand our collaboration with Relax and bring AvatarUX content to the P2P platform. This partnership allows us to reach more operators with our full portfolio of games while delivering the clear, high-performance gameplay our titles are known for."
— Andrew Foster, CEO at AvatarUX
"We are pleased to deepen our partnership with AvatarUX and welcome its full portfolio to the Powered By Relax platform. The studio's focus on clear, feature-led gameplay and strong performance aligns perfectly with our commitment to delivering high-quality, engaging content to our operator partners. This integration reflects the strength of our platform and the strategic value of working closely with innovative studios to expand their reach across global markets."
— Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming
The enhanced partnership strengthens Relax Gaming's P2P programme by adding another established studio to its roster. For operators, this integration provides broader access to high-performing slot content while reinforcing Relax Gaming's position as a key distribution partner for innovative developers seeking market expansion.
Distribution Strategy
Studios seeking broader market reach can benefit from platform partnerships that offer multiple integration paths. The combination of programme participation and direct platform integration provides enhanced distribution flexibility while maintaining existing operator relationships.
AvatarUX brings 90 games to the P2P platform, including the signature PopWins™ series, LooneyPop™, Hold&Win titles like 3 Power Genies and Fruitillionaire, and cluster-pays games such as Spinfection. The portfolio also features localised content like Carioca Vibes for specific market preferences.
While Silver Bullet programme titles remain available, the P2P integration adds AvatarUX's complete portfolio to the platform. This dual-track approach expands distribution reach while ensuring operators retain access to established content they're already using.
Operators gain broader access to high-performing slot content through a single integration point. The platform expansion strengthens content variety while maintaining the performance standards and cross-device compatibility that AvatarUX titles are known for.
According to Relax Gaming.
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