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Pragmatic Play's Chief Revenue Officer Mark Maislish reflects on the provider's record-breaking 2025 performance in an exclusive interview covering achievements and future strategy.
Mar 2, 2026 · 8 min read
Pragmatic Play's Chief Revenue Officer Mark Maislish has outlined the provider's exceptional 2025 performance in a comprehensive interview, describing it as a record year marked by significant global expansion, product innovation, and industry recognition that saw the company secure 39 awards.
Speaking to iGaming Express journalist Tomasz Jagodziński, Maislish detailed the strategic decisions and operational achievements that defined Pragmatic Play's banner year, while setting the stage for ambitious 2026 expansion plans across live casino, slots, and sportsbook verticals.
The provider's dominance across multiple product categories was validated through substantial industry recognition, including prestigious wins for Casino Content Supplier and Slot Supplier at the EGR B2B Awards. This recognition underscored Pragmatic Play's multi-vertical approach and market-leading position across its core business segments.
"We are proud of so many things we achieved last year and 2025 was a record year for Pragmatic Play. We saw significant growth and global expansion, alongside strong industry recognition, winning 39 awards, including both Casino Content Supplier and Slot Supplier at the EGR B2B Awards."
— Mark Maislish, Chief Revenue Officer
The award tally reflected the company's comprehensive market approach, with particular strength demonstrated in live casino operations where multiple recent awards have established momentum heading into 2026's competitive landscape.
39
Total Awards Won in 2025
2
EGR B2B Awards (Casino Content & Slot Supplier)
Pragmatic Play maintained its position as a prolific slots developer, releasing over 100 network games throughout 2025. The portfolio's standout performers included Gates of Olympus Super Scatter, Sweet Rush Bonanza, and Fortune of Olympus, all of which delivered exceptional performance across multiple regulated markets.
Gates of Olympus Super Scatter emerged as the company's top-performing slot game globally by year-end, demonstrating the continued appeal of the Gates of Olympus franchise. Meanwhile, Fortune of Olympus, launched in December, immediately gained traction upon release.
"Slots remain the foundation of our business and continue to form the bedrock of the group. While 2025 was an excellent year, we're not resting on our laurels."
— Mark Maislish, Chief Revenue Officer
The sustained output of eight slots per month requires sophisticated development processes, with Maislish emphasizing the importance of dedicated creative and technical teams working collaboratively on new concepts while maintaining rigorous testing and review protocols.
| Game Title | Performance | Launch Status |
|---|---|---|
| Gates of Olympus Super Scatter | Top-performing globally | Released |
| Sweet Rush Bonanza | Exceptional performance | Released |
| Fortune of Olympus | Strong traction | December launch |
Production Scale
Pragmatic Play maintains an impressive production schedule of eight slots per month, requiring sophisticated development processes with dedicated creative and technical teams working collaboratively on new concepts while maintaining rigorous testing and review protocols.
The live casino vertical experienced particularly robust growth, with new studio launches in Serbia and Colombia expanding Pragmatic Play's geographical footprint. The division rolled out more than 55 localised tables while introducing standout game show titles including Fortune Roulette, Money Time, and Mega Roulette 3000.
The expansion strategy emphasized customisation through the Smart Studio offering and strategic partnerships, while the multi-product approach incorporated new live poker titles and arcade game launches. This comprehensive development approach positioned live casino as a key growth driver for the company's broader expansion strategy.
55
New Localised Tables Launched
2
New Studio Markets (Serbia & Colombia)
Pragmatic Play's sportsbook vertical achieved a significant regulatory milestone by securing full certification to provide sportsbook product to operators in Brazil. This approval opens access to one of Latin America's most significant regulated markets, particularly relevant given Brazil's football culture and the upcoming World Cup year.
Sports team leader Gareth Crook is spearheading expansion efforts, with the division focusing on onboarding important client partnerships throughout 2026. The platform's competitive differentiation lies in its official data integration from rights holders across multiple sports, supported by analytical capabilities and high service levels.
"What differentiates Pragmatic Play Sports is the depth and quality of its data offering. The platform integrates official data from rights holders across multiple sports, supported by strong analytical capabilities and a high level of service for our partners."
— Mark Maislish, Chief Revenue Officer
Market Opportunity
Brazil's regulatory approval comes at an opportune time, coinciding with the country's strong football culture and upcoming World Cup year. The market represents one of Latin America's most significant regulated opportunities for sportsbook operations.
Pragmatic Play made the strategic decision to withdraw from the US sweepstakes market, citing the complex and evolving regulatory landscape as a key factor. While acknowledging the platform's popularity, the company opted to focus resources on markets offering sustainable scaling opportunities and operational clarity.
The decision reflects broader industry caution regarding US regulatory uncertainty, though Maislish indicated the company views the market as a future opportunity once the regulatory framework stabilizes.
Warning
The complex and evolving regulatory landscape in the US sweepstakes market prompted Pragmatic Play's strategic withdrawal. This decision reflects broader industry caution regarding regulatory uncertainty, though the company views the market as a future opportunity once the framework stabilizes.
Looking ahead, Pragmatic Play has outlined ambitious 2026 plans including the March launch of Jelly Express and the innovative Gates of Olympus Roulette, which will bring the popular slot franchise into live casino for the first time. The Flow studio environment will debut with a fresh approach to Blackjack presentation.
Live casino expansion plans include two new studio openings and increased presence across key regulated markets, positioning the vertical for major growth throughout the year.
"There's so much to look forward to in 2026! We're entering the year with a laser focus on delivering exceptional products and industry-leading service."
— Mark Maislish, Chief Revenue Officer
Innovation Strategy
The upcoming Gates of Olympus Roulette represents an innovative approach to cross-vertical product development, bringing popular slot franchises into live casino environments. This strategy leverages existing brand recognition while expanding player touchpoints.
Maislish's reflection on 2025 emphasized the importance of maintaining focus on controllable factors – innovation, quality, and operational excellence – while navigating industry volatility. This approach has underpinned Pragmatic Play's sustained growth across multiple product verticals and geographical markets.
The company's multi-product strategy continues to differentiate it from single-vertical competitors, with each division contributing to overall market position and operator relationships. The combination of slots foundation, live casino innovation, and sportsbook expansion creates multiple touchpoints for client engagement and revenue diversification.
The provider's ability to maintain quality while scaling production across eight monthly slot releases demonstrates operational sophistication that competitors struggle to match.
Pragmatic Play's record 2025 performance signals continued investment in product development and market expansion that should benefit operator partners through enhanced content portfolios and geographical reach. The Brazilian sportsbook certification particularly opens new revenue opportunities for Latin American operations.
The live casino expansion into Serbia and Colombia, combined with 55 new localised tables, demonstrates commitment to regional customisation that operators increasingly demand. This localisation strategy, coupled with Smart Studio capabilities, provides competitive advantages in regulated markets where cultural adaptation drives player engagement. The strategic US exit, while reducing short-term opportunities, positions Pragmatic Play to re-enter the market with stronger regulatory clarity when conditions improve. This measured approach to market entry reflects the operational discipline that has driven consistent growth across other jurisdictions.
Operational Benefits
The combination of Brazilian sportsbook certification, live casino expansion into Serbia and Colombia, and 55 new localised tables provides operator partners with enhanced revenue opportunities and competitive advantages in regulated markets where cultural adaptation drives player engagement.
Gates of Olympus Super Scatter emerged as the company's top-performing slot globally by year-end. Other standout performers included Sweet Rush Bonanza and Fortune of Olympus, which gained immediate traction upon its December launch.
The company made a strategic decision to withdraw due to the complex and evolving regulatory landscape. They opted to focus resources on markets offering sustainable scaling opportunities and operational clarity, though they view the US as a future opportunity once regulations stabilize.
The platform's key differentiator is the depth and quality of its data offering. It integrates official data from rights holders across multiple sports, supported by strong analytical capabilities and high service levels for partner operators.
The company rolled out more than 55 localised tables throughout 2025. This expansion included new studio launches in Serbia and Colombia, along with standout game show titles like Fortune Roulette, Money Time, and Mega Roulette 3000.
Major 2026 launches include Jelly Express in March and the innovative Gates of Olympus Roulette, bringing the popular slot franchise into live casino. The new Flow studio environment will also debut with a fresh approach to Blackjack presentation.
According to Pragmatic Play.
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