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Aviv Sher sets ambitious target to recover Codere Online's Spanish market share before year-end while positioning Mexico as the company's primary focus.
Feb 26, 2026 · 2 min read
Codere Online is targeting a complete recovery of its Spanish market share before the close of 2025, according to CEO Aviv Sher, who outlined the operator's dual-market strategy during recent industry discussions published on 13 febrero, 2026.
The executive emphasized that Mexico represents the company's primary market focus, particularly with preparations underway for the 2026 World Cup. Codere Online is actively developing promotional activities, ticket raffles for vice presidents and players, and comprehensive multimedia content offerings to capture fan engagement before and after matches.
"Si técnicamente logramos ser estables, nos ayudará mucho a entregar los resultados que se esperan de nosotros."
— Aviv Sher, CEO of Codere Online
Sher stressed that operational stability forms the foundation for sustained growth in regions where the company continues increasing investment. The operator has benefited from some major competitors ceasing operations, creating expansion opportunities across Latin America.
Regarding España, Codere Online has observed a customer rebound and notable increase in value per player following months of product stabilization work. The company's Spanish market goal remains clear: "recuperar nuestra cuota de mercado" before year-end, consolidating its European presence while expanding its Latin American footprint.
The CEO expressed criticism toward prediction markets, citing concerns about privileged information usage and lack of fairness for end users.
"No es justo principalmente para los clientes."
— Aviv Sher, CEO of Codere Online
He called for regulatory intervention to establish solid normative frameworks before considering inclusion of such products in future catalogs.
Sher highlighted the rise of "Crash" games and live gaming innovations as drivers of sector evolution, noting industry demand for simplicity and high volatility experiences.
This dual-focus approach reflects broader industry trends where operators must balance established European markets with high-growth Latin American opportunities. Codere Online's emphasis on technical stability as a prerequisite for market share recovery suggests lessons learned from recent operational challenges. The company's criticism of prediction markets signals potential regulatory scrutiny that could reshape product offerings industry-wide.
According to AZARplus.
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