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Content provider Pragmatic Play has launched four branded live casino tables for Belgian operator Madison Casino, featuring customised Blackjack X and Auto Roulette offerings.
Feb 17, 2026 · 3 min read
Pragmatic Play has strengthened its Belgian market presence through an expanded partnership with Madison Casino, delivering four branded live casino tables designed to reflect the operator's identity while meeting local regulatory standards.
The licensed Belgian operator, holding licence B+3320 from the Belgian Gaming Commission, has gone live with one dedicated Blackjack X table and three Auto Roulette Smart Studio tables. Each table features customisation elements that align with Madison Casino's brand identity while operating from Pragmatic Play's advanced live casino studio environment.
The deployment showcases Pragmatic Play's technical capabilities in creating bespoke live casino environments. The dedicated Blackjack X table provides enhanced gameplay features, while the three Auto Roulette tables leverage smart studio technology to deliver premium experiences that maintain brand consistency across all touchpoints.
The launch expands Pragmatic Play's growing network of branded live casino solutions, demonstrating the provider's commitment to scalable, customised offerings across different regulated markets.
"We're proud to partner with Madison Casino and support its ambitions in the Belgian market. The launch of four branded live casino tables, including a dedicated Blackjack X table, demonstrates our commitment to providing a range of flexible customisation options that enhance operator identity and player engagement."
— Mark Maislish, Chief Revenue Officer at Pragmatic Play
"Madison Casino's priority is to provide a secure, fast, and fully Belgian gaming experience. Partnering with Pragmatic Play allows us to introduce high-quality branded tables that reflect our identity and meet our players' expectations."
— Michel Thomas, Madison Casino
Belgium Gaming License Information
Madison Casino operates under licence B+3320 from the Belgian Gaming Commission, ensuring full regulatory compliance for all live casino offerings. The partnership demonstrates how licensed operators can enhance their market position through branded gaming experiences while meeting strict local requirements.
Beyond live casino offerings, Pragmatic Play maintains an extensive content development schedule, producing up to eight new slot titles monthly. The provider's comprehensive portfolio includes Live Casino, Bingo, and Virtual Sports games, all accessible through a single API integration for operators.
This partnership reflects the broader trend toward localised, branded casino experiences in regulated European markets. For operators like Madison Casino, branded live tables offer differentiation opportunities while ensuring compliance with Belgian gaming regulations. The collaboration positions both companies to capitalise on Belgium's mature online gaming market, where operator identity and localised experiences increasingly drive player engagement and retention strategies.
18+ | BeGambleAware.org
Madison Casino launched four branded tables: one dedicated Blackjack X table and three Auto Roulette Smart Studio tables. Each table features customisation elements that align with Madison Casino's brand identity.
Pragmatic Play maintains an extensive content development schedule, producing up to eight new slot titles monthly. This high production rate supports their comprehensive multi-product portfolio strategy.
Madison Casino operates under licence B+3320 from the Belgian Gaming Commission. This licence ensures the operator meets all local regulatory standards for online gaming services.
According to Pragmatic Play.
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