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Push Gaming appoints Marcieli Pelizzaro as Head of Latin America to drive regional expansion following its 2025 Brazilian market entry.
Mar 22, 2026 · 6 min read
Push Gaming has reinforced its Latin American expansion strategy with the appointment of Marcieli Pelizzaro as Head of Latin America, marking a significant step in the provider's regional growth ambitions following its entry into Brazil in 2025.
Pelizzaro brings over 6 years of experience in the igaming sector to her new role, most recently serving as LATAM regional manager for Ruby Play during a three-year tenure. Her appointment represents Push Gaming's first dedicated regional leadership position for Latin America, signaling the company's commitment to establishing a meaningful presence across the diverse continent.
The appointment comes as Push Gaming seeks to capitalize on Latin America's growing igaming opportunities. The provider's decision to create a dedicated Head of Latin America position reflects the region's strategic importance to the company's international expansion roadmap.
Based in Brazil, Pelizzaro will be responsible for establishing a specialized team and spearheading Push Gaming's expansion across Latin American markets. Her role encompasses building relationships with local operators, navigating regulatory frameworks, and developing market-specific strategies tailored to the region's unique characteristics.
"LATAM represents one of our most exciting growth opportunities, and I'm thrilled to be investing further in the region alongside Push Gaming. We're committed to growing alongside our customers and partners through a strong local presence and a long-term vision. We're just getting started, with much more innovation, investment, and opportunity ahead."
— Marcieli Pelizzaro, Head of Latin America at Push Gaming
6+ years
Pelizzaro's iGaming Experience
3 years
Tenure at Ruby Play as LATAM Regional Manager
2,025
Push Gaming's Entry Year into Brazil
Push Gaming's executive team has expressed confidence in the appointment and the broader Latin American strategy. The company views Pelizzaro's extensive regional experience as crucial to navigating the complexities of multiple Latin American jurisdictions.
"I am thrilled to welcome Marcieli as Push Gaming's first Head of LatAm. Based in Brazil, she will be instrumental in establishing a specialized team and leading our expansion across this diverse and exciting continent. Marcieli brings invaluable experience in establishing suppliers within the region and a deep understanding of its unique regulatory and cultural nuances. Her leadership ensures that Push Gaming is perfectly positioned to capitalize on the immense opportunities that LatAm has to offer."
— Alistair Johnston, CCO at Push Gaming
Regional Leadership Structure
This marks Push Gaming's first dedicated Head of Latin America position, demonstrating the company's commitment to establishing specialized regional operations rather than managing LATAM markets through general international teams.
Push Gaming's Latin American ambitions build upon its successful launch into the Brazilian market in 2025. The Brazilian entry served as a crucial stepping stone, providing the company with initial market intelligence and operational experience in the region's largest economy.
The appointment of a dedicated regional head suggests Push Gaming is moving beyond opportunistic market entries toward a systematic approach to Latin American expansion. This strategic shift indicates the provider's intention to establish sustainable operations across multiple jurisdictions rather than pursuing ad-hoc partnerships.
Regional Expertise
Pelizzaro's background includes specific experience in establishing supplier relationships within Latin America, providing Push Gaming with crucial market knowledge and established industry connections.
Market Entry Strategy
Using Brazil as a foundation market provides valuable insights into Latin American regulatory frameworks and operator relationships, creating a strategic advantage for expansion into other regional jurisdictions with similar market dynamics.
The creation of a specialized Latin American team under Pelizzaro's leadership represents a significant operational investment. This approach allows Push Gaming to develop region-specific content strategies, compliance frameworks, and partnership models tailored to local market conditions.
Her role will involve coordinating with Push Gaming's broader international operations while maintaining focus on Latin American market dynamics. This balance between global consistency and local adaptation reflects industry best practices for successful regional expansion.
The timing of Pelizzaro's appointment aligns with broader industry trends toward Latin American market development. Multiple jurisdictions across the region are implementing or refining their regulatory frameworks, creating structured opportunities for international gaming suppliers.
Push Gaming's decision to invest in dedicated regional leadership positions the company to respond quickly to emerging opportunities as additional markets mature. This proactive approach contrasts with reactive strategies that wait for full market development before establishing local presence.
The appointment signals Push Gaming's evolution from opportunistic market entries to systematic regional expansion strategies.
Industry Timing
The appointment coincides with multiple Latin American jurisdictions implementing or refining their regulatory frameworks, creating structured entry opportunities for international suppliers who establish local presence early in the market development cycle.
Push Gaming's investment in dedicated Latin American leadership reflects the provider's broader strategic evolution. The company's willingness to establish regional infrastructure demonstrates confidence in long-term market potential and commitment to sustainable growth.
The appointment positions Push Gaming to compete more effectively with established regional players while leveraging its international content portfolio. This combination of global resources and local expertise creates potential competitive advantages in diverse Latin American markets.
Pelizzaro's role will be critical in translating Push Gaming's international success into regional market share. Her experience with Ruby Play provides valuable insights into effective supplier strategies within Latin American jurisdictions, potentially accelerating Push Gaming's market penetration timelines.
The strategic focus on Latin America also positions Push Gaming within broader industry trends toward emerging market expansion, as established European and North American markets face increased competition and regulatory complexity.
Pelizzaro brings over 6 years of experience in the iGaming sector, most recently serving as LATAM regional manager for Ruby Play during a three-year tenure. Her experience includes establishing supplier relationships within Latin America and understanding regional regulatory frameworks.
The appointment reflects Latin America's strategic importance to Push Gaming's international expansion roadmap. The company is moving beyond opportunistic market entries toward systematic regional expansion with specialized teams and market-specific strategies.
Push Gaming launched into Brazil in 2025, which served as a stepping stone providing initial market intelligence and operational experience. The dedicated regional head position suggests the company is now pursuing systematic expansion across multiple Latin American jurisdictions.
She will establish a specialized team and lead expansion across Latin American markets. Her role includes building relationships with local operators, navigating regulatory frameworks, and developing market-specific strategies tailored to regional characteristics.
Push Gaming's investment in dedicated regional infrastructure demonstrates a shift from opportunistic market entries to systematic expansion strategies across Latin America.
According to Push Gaming.
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