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Aviv Sher sets ambitious timeline for Codere Online's Spanish market comeback while prioritizing Mexico expansion and criticizing prediction market practices.
Feb 26, 2026 · 3 min read
Codere Online CEO Aviv Sher has outlined an aggressive recovery strategy for the Spanish market, setting a year-end deadline for reclaiming lost market share while positioning Mexico as the company's primary growth engine ahead of the 2026 World Cup.
Sher revealed that Codere Online is already developing comprehensive promotional activities for the upcoming World Cup, including ticket giveaways for executives and players, alongside multimedia content designed to engage football fans throughout the tournament cycle.
"This is a direct quote and should not be corrected"
— Aviv Sher, CEO of Codere Online
The executive emphasized that operational stability forms the foundation for sustainable growth in Mexico, where Codere Online continues increasing investment. The company benefits from reduced competition following the exit of several major competitors from the region.
World Cup Marketing Opportunity
Operators should begin planning comprehensive promotional strategies for the 2026 World Cup well in advance. Codere's early preparation includes ticket giveaways and multimedia content development, demonstrating how major sporting events require long-term marketing investment to maximize engagement and player acquisition opportunities.
After months focused on product stabilization, Codere Online is witnessing encouraging signs in Spain with rising customer numbers and improved player value metrics. Sher confirmed the ambitious timeline for market recovery.
"This is a direct quote and should not be corrected"
— Aviv Sher, CEO of Codere Online
This dual-market approach aims to consolidate the European presence while expanding Latin American operations to match overall market growth rates. Similar Spain market recovery strategies are becoming increasingly critical as operators face intensified regulatory oversight from the DGOJ.
Sher voiced sharp criticism of prediction markets, citing unfair advantages through privileged information access that disadvantages end users.
"This is a direct quote and should not be corrected"
— Aviv Sher on prediction market practices
He called for stronger regulatory intervention to establish frameworks that could enable future product inclusion. Meanwhile, Sher highlighted the rising popularity of "Crash" games and live gaming innovations as key drivers in an evolving sector demanding simplicity and high volatility.
Codere Online's aggressive Spanish timeline reflects broader consolidation pressures across European markets. The company's Mexico-first strategy, combined with technical stability investments, signals a measured approach to multi-jurisdictional growth that balances immediate recovery goals with long-term positioning for major sporting events.
Codere Online has set an aggressive year-end deadline to reclaim lost market share in Spain. The company is already seeing encouraging signs with rising customer numbers and improved player value metrics after months of product stabilization efforts.
Mexico offers operational stability and reduced competition following the exit of several major competitors from the region. Codere is positioning the market as a key growth driver ahead of the 2026 World Cup, with comprehensive promotional activities already in development.
Sher criticizes prediction markets for creating unfair advantages through privileged information access that disadvantages end users. He advocates for stronger regulatory intervention to establish proper frameworks before considering future product inclusion.
According to AZARplus.
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Aviv Sher sets ambitious target to recover Codere Online's Spanish market share before year-end while positioning Mexico as the company's primary focus.
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